They are! And savvy entrepreneurs know it.
Entrepreneur Magazine reported one of the hottest 2007 business trends as being in the minority kids market. Nearly half of the children under 5 in the U.S. are part of a minority group, be it Asian, black, or Hispanic. That’s one large group.
Young-uns are a marketer’s dream come true. If you can lock your brand in early enough, you potentially have a customer for life. At least, that’s the thinking behind advertising in elementary schools, debatable as that is.
Other business owners are taking a more socially-conscious approach. One great idea: Dolls Like Me. They have dolls of every ethnicity, color and culture (and gender!). Who wants a blonde bimbo with long legs (cough, Barbie) when you can have a doll that’s just like you.
Another great idea: SUBE: Learning Language thru Art, Music & Games. They offer fun English & Spanish courses for children from preschool through 5th grade. Perhaps an enterprising reader here will create one for Asian languages too, maybe?
More ideas for the aspiring entrepreneur:
See? When it comes to the minority kids market, opportunities abound. It’s an emerging market with a lot of potential and a wide range of possibilities - and it’s only going to keep growing. And in a few years, you’ll probably see me saying, “Minority Teens are Hot!” followed by “Minority Adults are Hot!”
(Photo credit: hshar on Flickr)
Other posts you might be interested in:
Blog RSS Blog Comments RSS
Ernie wrote:
In other words: INVEST IN BUYING AN SAT PREP CLASS FRANCHISE. [yay, going to hell! ]
Posted on 20-Mar-07 at 2:05 pm | Permalink