I’ve seen Wilfred Wong’s name plastered all over Beverages & More (otherwise known as BevMo! here in Cali) for his ratings of wines. Turns out he’s the cellarmaster for this company, and the Contra Costa Times did a profile on him today about his work and how he got to be known as a wine expert. Considering that Asians have been involved in winemaking for decades but only now starting to become more well known in the mainstream, such as Eden Canyon Vineyards in Paso Robles, it’s interesting to see how he turned his family’s Ashbury Market in the 60s into one of the most premier wine stores in San Francisco after tasting a bottle of wine at a relative’s house, and becoming so hooked on learning about wine that he left UC Berkeley before he finished his psych degree to become a wine buyer full time.
Considering that all good wine tasting teachers tell you to trust your gut and not to totally rely on someone else’s point system, I first looked at his rankings as suspect, but after buying a few of his recommended wines, I can pretty much say Wilfred Wong’s rankings are pretty much spot on. And as Ernie said, “Good to hear that someone can drink wine without getting beet red.”
(via George)
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1 Comment to “Wilfred Wong, Cellarmaster at Beverages & More”
maxwelll323 wrote:
I was surprised and delighted to see Wilfrid mentioned in an L.A. Times Food section article today (Aug 5 2009) and so Googled him and BevMo. I was the burly, bearded neighbor who taught him to drive the family delivery van more than 40 years ago. His father Walter and mother Jane were the providers of nearly all foodstuffs to me and my wife, also named Jane, back then. Walter never tired of trying to induce me to buy Bok Choy, but I was young, just learning to cook Western food, and had no wok, which may explain it all. I moved away from the Ashbury Market long ago, but remember hearing that Wilfrid had gotten seriously into wine. All I can say, with brain and palette more multicultural than back then is Congratulations! Will bookmark home page of the company and order a good Cab, red Bordeaux or Rioja when the time and the budget are right. The fox crossing the water, trying to keep his tail dry. Funny, I was across the street throwing chinese coins for the I ching. wilfrid was thinking about wine, or soon to be thinking of it. Ah, the ironies
Posted on 05-Aug-09 at 10:21 am | Permalink
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