Excited
I remember long ago when I worked at an Asian North American lifestyle magazine and co-hosted an Asian music radio show the amount of CDs I would receive and cringe having to listen to in order to review them. Some would be ok, while others would just be downright unbearable. Every so often there would be an album that makes you wonder how come this artist hasn’t been picked up by anyone?
Some of the answers can be found in this article which basically states what many of us know, the reason why Asians don’t have their version of Justin or Britney (ok, Britney’s a bad example right now – Christina?) Jeff Yang also made mention of this in one of his Asian POP articles (that I can’t seem to locate at this time) – he I believe hit it on the head when he said that there is no genre of music to term “Asian-American”.
So the question lies: “What is Asian-American music?”
Recalling some past press releases and even current ones, some artists actually label some of their songs as A-pop, describing it as Asian influenced pop music – and these are artists who AREN’T of Asian descent … wait … huh?
We all know Asian pop music exists – mostly as whatever the 4 kings of Cantopop put out in the early 90s – which honestly isn’t the BEST representation of Asian talent. Clearly, there are far more talented people who’ve come out and subsequently ruined it for the rest of the collective (yes, borrowing from the Ladies of Disgrasian). Even someone as talented at Coco Lee, put out a rather boring album despite all the hype. Canada doesn’t really do much better, although prominent artists like David Usher, Emm Gryner and Kid Koala certainly make Asian faces the norm at awards ceremonies as they’ve all been Juno nominated (Canadian version of the Grammys). Still, apart from Kid Koala scratching in the voice of someone reading a menu in Cantonese – none can be categorized as ‘Asian pop music’.
I recall a moment where I was out having lunch with a friend, who happens to also be a singer/ songwriter with several indie albums under his belt. We were at a Korean fast food place where the kimchi is the best in town but also because I liked that they played Kpop music videos on the various monitors. My friend mused as he watched one of the many K hip hop videos, “You know, it’s weird for me to see Asians dancing hip hop.” Admittedly, when I first started watching some of these music videos, there was a HUGE cringe factor I had to overcome – I still brace myself everytime I hit play on a YouTube clip of any Asian music video I’m unfamiliar with, but I’ve since gotten used to the image of seeing Asians dancing like Usher and the Pussycat Dolls.
And brace yourselves even further because Rain, BoA, Se7en and the entire JYP clan are all making their debut in the US. So gyrating, pop singing, shirt ripping Korean pop stars will be seen on a talk show near you very soon. (My guess, that out of all the Korean popstars debuting, BoA stands the best chance at success. – and if I make a shameless plea – 天上智喜 The Grace should debut in the US too.)
All that aside, many US ex-patriots now working in Korea have been giving advice to those who are debuting – the most sage coming from Lena Park whose advice is, “Don’t try to change just to look American.”
Asians who are either American or Canadian live in a hyphened paradox of two cultures, more so than perhaps any other due to the visible nature of our features – we can’t hide it, and moreover, we shouldn’t hide it. And yet, very subtly, we do. We don’t want people to see us as Asian, yet when someone makes an insensitive remark about Asians in general, not particularly directed at anyone because they “don’t see you as Asian” – we get offended again – which I think has more to do with separating ourselves from those we label “FOBs”. (But that’s another post entirely.)
There is a certain amount of embracing stereotypes one has to do in the entertainment industry. Believe me, it takes the right kind of personality to be able to whore themselves out without losing their soul in the process. Unfortunately for most Asian Americans, particularly those with Idol-like hopes and dreams, are either unwilling, or unable to embrace what is expected of them being both Asian AND American and make it their own.
For example: On America’s Best Dance Crew – the recently eliminated Fysh N Chicks were all about “I want them to see us as dancers not as girls dancing.” Fine … I get it. But their most memorable performance was of Beyonce’s Freak’em Dress where they donned dresses and heels looking incredibly sexy. I can’t imagine it being comfortable wearing heels and dancing, but let’s see one of the guy crews do the same. It may not be the ideal card to have, but it’s a card that can be played. And if it’s played correctly can completely work to ones advantage.
I kinda feel like I’m talking in circles right now, so I’ll stop before I go cross eyed. Also, because I’m not American or live in States, there is only so much I can say as an outsider only to say that the two countries are similar yet vastly different in terms of demeanor and mindset.
I will, however, like to leave you with some clips from Toronto-based emcee Masia One, whom, in my opinion has managed to fuse both her cultural upbringings with her love of hip hop. I remember reading articles during her debut album release stating how she abhors the “What’s it like being an Asian female emcee?” question she often gets asked – Like she had a choice to be Asian AND female.
Masia One – EPK
Split Second Time by Masia One
Nominated for Best Rap Video MMVA (MuchMusic Video Award)
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hi! loved your writing on this, I would love to talk to you more if you're. Could i get your email address? mine is [email protected] Hope I can talk to you soon!! =)
www.youtube.com/user/lilsarah22
hi! loved your writing on this, I would love to talk to you more if you're. Could i get your email address? mine is lilsarah22@gmail.com Hope I can talk to you soon!! =)
www.youtube.com/user/lilsarah22
lol nevermind my link
lol nevermind my link
Might be a late comment, but this is definitely true:
u00e2u0080u009cWe wouldnu00e2u0080u0099t know how to market you.u00e2u0080u009d which can also be construed as, u00e2u0080u009cWe donu00e2u0080u0099t want to risk the money.u00e2u0080u009d
Related (old) article - "Missing: Asian-American pop stars"
http://www.iht.com/articles/2007/03/04/news/singer...
Utada Hikaru will return to the U.S. scene with a second English album this year or next year.
Promotion is such an important factor.. I just wished some companies could make the effort for Asian/Asian-American artists.
Might be a late comment, but this is definitely true:
u00e2u0080u009cWe wouldnu00e2u0080u0099t know how to market you.u00e2u0080u009d which can also be construed as, u00e2u0080u009cWe donu00e2u0080u0099t want to risk the money.u00e2u0080u009d
Related (old) article - "Missing: Asian-American pop stars"
http://www.iht.com/articles/2007/03/04/news/singer...
Utada Hikaru will return to the U.S. scene with a second English album this year or next year.
Promotion is such an important factor.. I just wished some companies could make the effort for Asian/Asian-American artists.
Thanks Simon and Mark for your comments ...
In my opinion, I don't like the idea of having to label something as "Asian-American and/or Canadian" but unfortunately, when it comes to dealing with exec heads and A&R reps, because image is so important in marketing, no one can skirt from their ethnicity, particularly Asians. The problem isn't the listeners, it's the business model because it there is no precedent within North America.
This is REGARDLESS of how talented the artist is. Another artist friend of mine worked at BMG Canada, had this really long discussion with an A&R guy about why they would sign a Chinese singer, from Beijing who sung with a very noticeable accent in English and not very good either - and they wouldn't sign her, a classically trained pianist, pop music singer/songwriter who can sing both in English, French and Mandarin who has 2 indie albums and already a following from people of all ethnicities. The answer was a long, "We wouldn't know how to market you." which can also be construed as, "We don't want to risk the money." (The industry isn't regulated either. There are no real rules.) She would also later reveal that the only reason why the Chinese community embraced her was because she was picked up by the mainstream media first. (But then again, this is also Toronto - which is known to be a hater town.)
Tila Tequila, although slightly embarrassing to watch, I would still give props to. The song is actually catchy and she looks good on camera (most of the time). I'm not embarrassed that she's Asian, but rather embarrassed of the overtness of her image. I personally find it unnecessarily over the top, but others do find it charming - that is all subject to taste.
I recall having another conversation with my managing editor at the time when the Chinese artist (whose name escapes my memory) came out. The biggest issue wasn't that she was Asian, but that she was just plain BAD. No joke, literally all the Asian music artists in the community came out and asked MY opinion on it - phone calls and personal emails were sent. My wise managing editor said that the good must exist with the bad for the public to decide. That in order to build an industry, you have to flood it with many and see who lasts the longest - kind of like a Battle Royale. Needless to say that signed BMG artist has been dropped and the rest are still pursuing music already having released new albums since.
The consumer landscape has also changed drastically in the last 10 years as well, so that's why there is a huge swell of indie artists, some Asian as well, who come out and work hard at marketing themselves. Many talented artists have been able to find critical success by charting, winning song battles on radio and booking sellout shows. The audience is also different when you compare people who go to headlining concerts versus people who attend musical festivals such as SXSW and Canadian Music Week. But those have been brought to the mainstream with shows like Idol or American's Got Talent etc.
It's better ... but it still has a long way to go.
Thanks Simon and Mark for your comments ...
In my opinion, I don't like the idea of having to label something as "Asian-American and/or Canadian" but unfortunately, when it comes to dealing with exec heads and A&R; reps, because image is so important in marketing, no one can skirt from their ethnicity, particularly Asians. The problem isn't the listeners, it's the business model because it there is no precedent within North America.
This is REGARDLESS of how talented the artist is. Another artist friend of mine worked at BMG Canada, had this really long discussion with an A&R; guy about why they would sign a Chinese singer, from Beijing who sung with a very noticeable accent in English and not very good either - and they wouldn't sign her, a classically trained pianist, pop music singer/songwriter who can sing both in English, French and Mandarin who has 2 indie albums and already a following from people of all ethnicities. The answer was a long, "We wouldn't know how to market you." which can also be construed as, "We don't want to risk the money." (The industry isn't regulated either. There are no real rules.) She would also later reveal that the only reason why the Chinese community embraced her was because she was picked up by the mainstream media first. (But then again, this is also Toronto - which is known to be a hater town.)
Tila Tequila, although slightly embarrassing to watch, I would still give props to. The song is actually catchy and she looks good on camera (most of the time). I'm not embarrassed that she's Asian, but rather embarrassed of the overtness of her image. I personally find it unnecessarily over the top, but others do find it charming - that is all subject to taste.
I recall having another conversation with my managing editor at the time when the Chinese artist (whose name escapes my memory) came out. The biggest issue wasn't that she was Asian, but that she was just plain BAD. No joke, literally all the Asian music artists in the community came out and asked MY opinion on it - phone calls and personal emails were sent. My wise managing editor said that the good must exist with the bad for the public to decide. That in order to build an industry, you have to flood it with many and see who lasts the longest - kind of like a Battle Royale. Needless to say that signed BMG artist has been dropped and the rest are still pursuing music already having released new albums since.
The consumer landscape has also changed drastically in the last 10 years as well, so that's why there is a huge swell of indie artists, some Asian as well, who come out and work hard at marketing themselves. Many talented artists have been able to find critical success by charting, winning song battles on radio and booking sellout shows. The audience is also different when you compare people who go to headlining concerts versus people who attend musical festivals such as SXSW and Canadian Music Week. But those have been brought to the mainstream with shows like Idol or American's Got Talent etc.
It's better ... but it still has a long way to go.
What is Asian American music? Must there be such a thing? Perhaps it's as simple as music written/performed by Asian Americans. Is that bad? I don't think so. Almost all of us would deny discriminating against music from Asian artists yet we admittedly "cringe" as you mentioned in your article. Somehow "pop" is so much associated with western culture that any attempt by Asians almost seem forced. But see, amazing Asian talent exists out there but for some reason they're not known to the asian community yet perhaps.
I know of this female vocalist whom you would consider an FOB but not really. She was born in the Bay but grew up in Manila and by all means consider herself Filipina. I guess she's not known in the Asian community because she doesn't categorize her work under "Asian" music. If you listen real close to her songs, you'll see what is Asian about her, and that is, she obviously grew up listening to those cheezy pop songs rampant in Manila, from the Bee-gees to Michael Jackson. Aside from that, her music is so fresh and tasteful, cross-genre, it totally works and can compete with the best of them. I mean, she's been featured and written up by national publications from Billboard to New Music Weekly to Rolling Out etc. Yet no one focuses on the fact that she's Asian. That's just a side thing. As far as I know, she's one of few (if not the only) Filipino solo act in this year's official SXSW showcases. And her shows are all well attended by whites, African Americans, whatever.. they're all soul music lovers. I think she's someone to be proud of. It's a shame the Asian Community has yet to embrace Renee Sebastian. You be the judge. http://phobos.apple.com/WebObjects/MZStore.woa/wa/...
My point is it's not impossible for someone to embrace both cultures and be successful at it. And no, they're not all Tila Tequilas. I have faith in the fact that the very first amazing, deserving, and successful pop star of Asian decent is possible. It just takes a hell of a long time and it has absolutely nothing to do with the music being categorized as Asian-American.
What is Asian American music? Must there be such a thing? Perhaps it's as simple as music written/performed by Asian Americans. Is that bad? I don't think so. Almost all of us would deny discriminating against music from Asian artists yet we admittedly "cringe" as you mentioned in your article. Somehow "pop" is so much associated with western culture that any attempt by Asians almost seem forced. But see, amazing Asian talent exists out there but for some reason they're not known to the asian community yet perhaps.
I know of this female vocalist whom you would consider an FOB but not really. She was born in the Bay but grew up in Manila and by all means consider herself Filipina. I guess she's not known in the Asian community because she doesn't categorize her work under "Asian" music. If you listen real close to her songs, you'll see what is Asian about her, and that is, she obviously grew up listening to those cheezy pop songs rampant in Manila, from the Bee-gees to Michael Jackson. Aside from that, her music is so fresh and tasteful, cross-genre, it totally works and can compete with the best of them. I mean, she's been featured and written up by national publications from Billboard to New Music Weekly to Rolling Out etc. Yet no one focuses on the fact that she's Asian. That's just a side thing. As far as I know, she's one of few (if not the only) Filipino solo act in this year's official SXSW showcases. And her shows are all well attended by whites, African Americans, whatever.. they're all soul music lovers. I think she's someone to be proud of. It's a shame the Asian Community has yet to embrace Renee Sebastian. You be the judge. http://phobos.apple.com/WebObjects/MZStore.woa/wa/...
My point is it's not impossible for someone to embrace both cultures and be successful at it. And no, they're not all Tila Tequilas. I have faith in the fact that the very first amazing, deserving, and successful pop star of Asian decent is possible. It just takes a hell of a long time and it has absolutely nothing to do with the music being categorized as Asian-American.
I'm not sure I really understand the question. There already *are* thriving Asian American music industries. It's there, it's been there. There are lots of Asian "Britneys." And Asian "Justin Timberlakes." The AsianAm music industries create them and crank them out by the dozen. There's a VietnAmerican music industry, a Cambodian American one, and from what I'm told there's a Filipino American music industry as well.
But if one is looking for an Asian American artist who's popular with mainstream (read white) audiences, don't look for that performer to achieve that by doing any kind of distinctively AsianAm music. There is no such thing as AsianAm music, anymore than there's such a thing as Asian music. There is no music that somehow draws from all the wholly unrelated music traditions represented among Asian Ams.
If you are looking for an AsianAm pop star who achieves celebrity though, be very careful of what you wish for. Keep wishing for that and you'll get Tila Tequila instead.
If you really want to hear something remarkable, check out Dengue Fever, the retro-Cambodian pop band. http://www.myspace.com/denguefevermusic
I'm not sure I really understand the question. There already *are* thriving Asian American music industries. It's there, it's been there. There are lots of Asian "Britneys." And Asian "Justin Timberlakes." The AsianAm music industries create them and crank them out by the dozen. There's a VietnAmerican music industry, a Cambodian American one, and from what I'm told there's a Filipino American music industry as well.
But if one is looking for an Asian American artist who's popular with mainstream (read white) audiences, don't look for that performer to achieve that by doing any kind of distinctively AsianAm music. There is no such thing as AsianAm music, anymore than there's such a thing as Asian music. There is no music that somehow draws from all the wholly unrelated music traditions represented among Asian Ams.
If you are looking for an AsianAm pop star who achieves celebrity though, be very careful of what you wish for. Keep wishing for that and you'll get Tila Tequila instead.
If you really want to hear something remarkable, check out Dengue Fever, the retro-Cambodian pop band. http://www.myspace.com/denguefevermusic
yes.. definitely someone who is asian female i think will succeed in being a solo artist first.. i'm curious to see if someone like joanna wang (who is popular in taiwan right now for being a norah jones type) could succeed in the US. her album here is in english and her voice is quite distinctive, though i heard her personal style is different than the album that she is not totally happy with.
in the end it's about marketing and the music.. before alicia keys, her type of music was unheard of.
yes.. definitely someone who is asian female i think will succeed in being a solo artist first.. i'm curious to see if someone like joanna wang (who is popular in taiwan right now for being a norah jones type) could succeed in the US. her album here is in english and her voice is quite distinctive, though i heard her personal style is different than the album that she is not totally happy with.
in the end it's about marketing and the music.. before alicia keys, her type of music was unheard of.
I suppose if we were to include people of mixed heritage Enrique Iglesias would also fit that bill. However, the main point of the piece was focused in on something that is distinctly 'Asian' not ambiguous.
As for my prediction - I actually don't have any inside knowledge but more trend forecasting.
I suppose if we were to include people of mixed heritage Enrique Iglesias would also fit that bill. However, the main point of the piece was focused in on something that is distinctly 'Asian' not ambiguous.
As for my prediction - I actually don't have any inside knowledge but more trend forecasting.
I think there's going to be a lot of pressure on the next Asian American pop singer to prove that she's not a flash in the pan and show that she needs the support of whatever mainstream label she signs under in order to do well. I remember Jocelyn Enriquez in the mid-90s who sang a couple of dance hits, got picked up by Sony, sang another couple of dance hits, and then got quietly dumped by Sony a couple years later, while an album that she self-produced tanked. Last I heard from a friend is that she's laying low and now singing for fun.
I think that it's going to take someone who's already very successful who either is Asian American (apl.de.ap, or the guy from NERD, etc.) or who has a lot of faith (and money and connections) in the talent of an Asian American singer and is willing to do his/her own PR, etc., in order to get this singer out of the myriad other voices who are trying to make it. I say "she" deliberately because I'm sure that it won't be an Asian male who'll be the big sensation.
I think there's going to be a lot of pressure on the next Asian American pop singer to prove that she's not a flash in the pan and show that she needs the support of whatever mainstream label she signs under in order to do well. I remember Jocelyn Enriquez in the mid-90s who sang a couple of dance hits, got picked up by Sony, sang another couple of dance hits, and then got quietly dumped by Sony a couple years later, while an album that she self-produced tanked. Last I heard from a friend is that she's laying low and now singing for fun.
I think that it's going to take someone who's already very successful who either is Asian American (apl.de.ap, or the guy from NERD, etc.) or who has a lot of faith (and money and connections) in the talent of an Asian American singer and is willing to do his/her own PR, etc., in order to get this singer out of the myriad other voices who are trying to make it. I say "she" deliberately because I'm sure that it won't be an Asian male who'll be the big sensation.
lol @ xxxtine, "mr.plastic see-through pants" oh man so someone else did see that! lol...
Se7en apparently recorded songs with rappers three six mafia and fabolous, but i havent bothered downloading them to listen to it... and Lim Jeong-Hee or J. Lim or watever they call her hear does have the most "talent"... G-Soul can sing his little ass off too but he cant speak english so i dont kno how that will work out...
and btw regarding your prediction...
do you have inside info???? lol
lol @ xxxtine, "mr.plastic see-through pants" oh man so someone else did see that! lol...
Se7en apparently recorded songs with rappers three six mafia and fabolous, but i havent bothered downloading them to listen to it... and Lim Jeong-Hee or J. Lim or watever they call her hear does have the most "talent"... G-Soul can sing his little ass off too but he cant speak english so i dont kno how that will work out...
and btw regarding your prediction...
do you have inside info???? lol
While the article tends to dismiss mixed race "racially ambiguous" singers, I don't think that is entirely fair. Apl.de.ap of the Black Eyed Peas has put Asian American themed songs on Black Eyed Peas albums (e.g. "Bebot Bep" (http://www.youtube.com/watch?v=gQAGh3JViyI) and "the Apl Song" (http://www.youtube.com/watch?v=7CtBSm8tOLg)). Asian instruments are used, and the songs are in Tagalog. Another mixed race/part Asian singer, Vanessa Hudgens, was a lead singer in the #1 album of 2006 and the #2 album in 2007. That seems pretty mainstream to me! If you don't recognize the name, you probably don't have a tween or teen. Vanessa Hudgens, who is half Filipino, is the lead in "High School Musical" and "High School Musical #2".
While the article tends to dismiss mixed race "racially ambiguous" singers, I don't think that is entirely fair. Apl.de.ap of the Black Eyed Peas has put Asian American themed songs on Black Eyed Peas albums (e.g. "Bebot Bep" (http://www.youtube.com/watch?v=gQAGh3JViyI) and "the Apl Song" (http://www.youtube.com/watch?v=7CtBSm8tOLg)). Asian instruments are used, and the songs are in Tagalog. Another mixed race/part Asian singer, Vanessa Hudgens, was a lead singer in the #1 album of 2006 and the #2 album in 2007. That seems pretty mainstream to me! If you don't recognize the name, you probably don't have a tween or teen. Vanessa Hudgens, who is half Filipino, is the lead in "High School Musical" and "High School Musical #2".
JYP debacle waiting to happen ... it already has actually ... Mr. Plastic See Through pants is doing a US tour and stringing the entire company behind him. Out of the entire company, JLim stands the best chance but will certainly be very limited.
This is my own personal prediction ... that the Asian-American artist that will breakout into the mainstream successfully will most likely be female, decent vocals but not karaoke, piano playing, and the music will be pop-oriented fused with something like funk or jazz/ classical. - They will not debut with a ballad and it will be among the next wave of artists.
JYP debacle waiting to happen ... it already has actually ... Mr. Plastic See Through pants is doing a US tour and stringing the entire company behind him. Out of the entire company, JLim stands the best chance but will certainly be very limited.
This is my own personal prediction ... that the Asian-American artist that will breakout into the mainstream successfully will most likely be female, decent vocals but not karaoke, piano playing, and the music will be pop-oriented fused with something like funk or jazz/ classical. - They will not debut with a ballad and it will be among the next wave of artists.
omg great post so many things to address but..
i think this issue can be put forth to any industry...
whether it be hollywood, music, sports, politics, activists, journalism etc
when "asians" make such a small percentage of the population coupled with the fact that small group is made up of such diverse cultures and ethnicitys its impossible for an "asian" to make it in this race oriented society. But then again blacks were having this same issue 100 years ago, so only time will tell. BUT talent is out there, people like Passion and Ailee...
btw someone should do a post on that whole JYP debacle waiting to happen...
::looks around::
omg great post so many things to address but..
i think this issue can be put forth to any industry...
whether it be hollywood, music, sports, politics, activists, journalism etc
when "asians" make such a small percentage of the population coupled with the fact that small group is made up of such diverse cultures and ethnicitys its impossible for an "asian" to make it in this race oriented society. But then again blacks were having this same issue 100 years ago, so only time will tell. BUT talent is out there, people like Passion and Ailee...
btw someone should do a post on that whole JYP debacle waiting to happen...
::looks around::
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