End of the Bubble Tea Era: Asians Look Beyond Boba

By Sharon | Tuesday, May 6, 2008 | View Comments

Like all hip and cool Asian kids, I grew up going to boba tea houses for social gatherings and late-night snack runs. Starbucks never stood a fighting chance against Lollicup’s chilled honeydew milk tea.

Bubble tea came to the U.S. from Taiwan in the 80’s and slowly emerged to become one of the biggest cultural and lifestyle sensations in the API community. The “Cult of Boba” has been invincible for the past decade, but as I look around Chinatown in Houston, I can’t help but think… could we be approaching the end of an era?

Like all trends, boba will inevitably be replaced someday by the next best thing. Already in Asian communities across the nation, I’m seeing evidence of just that. Instead of heading to the tea house, kids nowadays are opting for even cooler and tastier treat-serving hangouts.

Here are my top 3 picks for Boba’s Most Menacing Challengers:

1) Fro-Yo! (Frozen Yogurt, Asian style) – Once dominated by the likes of TCBY, frozen yogurt recently got a HUGE make-over… by Koreans. The new version is more fresh, tart, and healthy, and features truly delectable fruit toppings. And the Asian influence is undeniable. You can tell from its selection of lychee & pomegranate toppings and mango & green tea flavors.

While vendors including LA-based Pinkberry have paved the way for fro-yo (garnering celebrity-style press coverage from big-name media) other promising branches like OrangeCup are blazing the trail for this trend, bringing the yummy yogurt to big cities in Texas.

2) Crepes – The first time I had a crepe was not in Paris, but at Crepe In The Grip in Alhambra, California. Who would have thought that some of America’s best creperies were in LA’s Asian hood?

What gives this snack potential is that these new Asian creperies aren’t just grab-and-go-one-stop-shops. They’re actual Saturday-night hangouts that provide free wireless connection, playing cards, and even board games so that people can chill, eat crepes, and hang out into the wee hours of the night. I smell a new lifestyle trend here…

3) Shaved Ice – A much, much more AWESOME version of the familiar convenient store Icee. For years, shaved ice has hid in boba’s shadows, but more and more, people are now giving respect to shaved ice (topped with condensed milk, red bean, and chunks of fresh fruit). And because portions are usually humongous, shaved ice makes for a great social/date snack. Just ask for extra spoons and share the love.

BOBA – PUT ON YOUR BOXING GLOVES!

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http://yvespaul.blogspot.com YvesPaul

Thanks for the post. Love to hear about new food trends.

But I don’t think it necessarily needs to be the end of Boba. Why not have a place that sells everything that you just mentioned. I know if such a place exists, I’ll be there.
http://yvespaul.blogspot.com YvesPaul

Thanks for the post. Love to hear about new food trends.

But I don’t think it necessarily needs to be the end of Boba. Why not have a place that sells everything that you just mentioned. I know if such a place exists, I’ll be there.
http://www.8asians.com John

I vote for shaved ice!
http://www.8asians.com John

I vote for shaved ice!
Kuriko

I agree, Sharon. I don’t go get boba tea anymore. I find myself going for some “fro-yo” much more often these days. I think people love the refreshing taste with the added health benefits. I do also enjoy going for some shaved ice with fresh mango or strawberries in Chinatown. I would love to see more crepe places in Houston.
Kuriko

I agree, Sharon. I don’t go get boba tea anymore. I find myself going for some “fro-yo” much more often these days. I think people love the refreshing taste with the added health benefits. I do also enjoy going for some shaved ice with fresh mango or strawberries in Chinatown. I would love to see more crepe places in Houston.
http://www.8asians.com/author/ancientone95131/ jeffat8asians

@yvespaul: Banana Crepes in San Jose Japantown is said to have crepes, shaved ice, and boba tea. Never ate there myself – I usually eat next door at Kazoo.

@Sharon – crepes don’t seem so new to me – I seem to recall that they have been around for a number of years already.

I never liked “Boba” tea very much. Maybe because “Boba” in Tagalog roughly translates to “idiot”.

One of my favorite Asian dessert hangouts is “Hello Desserts”. You can see http://www.hellodesserts.com/ for their menu.
ancient one

@yvespaul: Banana Crepes in San Jose Japantown is said to have crepes, shaved ice, and boba tea. Never ate there myself – I usually eat next door at Kazoo.

@Sharon – crepes don’t seem so new to me – I seem to recall that they have been around for a number of years already.

I never liked “Boba” tea very much. Maybe because “Boba” in Tagalog roughly translates to “idiot”.

One of my favorite Asian dessert hangouts is “Hello Desserts”. You can see http://www.hellodesserts.com/ for their menu.
Chloe

Fro-yo all the way….

Since my first fro-yo in Seoul (Red Mango) a couple of years ago, I became a big fan of this sweet tart thing. I make a “pilgrimage” to fro-yo stores in town. Piccomolo, Swirls, BerryPop, Flavors….you name it! Whomever I take with me falls in love with this refreshing dessert as well.

Can’t wait to have the OrangeCup in H-town.
Chloe

Fro-yo all the way….

Since my first fro-yo in Seoul (Red Mango) a couple of years ago, I became a big fan of this sweet tart thing. I make a “pilgrimage” to fro-yo stores in town. Piccomolo, Swirls, BerryPop, Flavors….you name it! Whomever I take with me falls in love with this refreshing dessert as well.

Can’t wait to have the OrangeCup in H-town.
http://jenchang.blogspot.com jennifer

Random tidbit: Red Mango, the original frozen yogurt in Korea…founded by Expat Korean-Americans living in Korea, not Koreans.
http://jenchang.blogspot.com jennifer

Random tidbit: Red Mango, the original frozen yogurt in Korea…founded by Expat Korean-Americans living in Korea, not Koreans.
Chas

Hey, what about snow frog?
Chas

Hey, what about snow frog?
M

I would personally prefer single locations that specialize and do each item very well, as opposed to a one stop dining place with all of the above and more done mediocre.

There are a lot of different kinds of Asian snack/dessert/treats type places that have free wi-fi, board games, and more. In fact, some places are so chill, I see people bringing in their own Hookah..!

I’m a big fan of any frozen yogurt place, with a few rare exceptions, but on the Pinkberry/Red Mango front, I’m totally on team Red Mango!
M

I would personally prefer single locations that specialize and do each item very well, as opposed to a one stop dining place with all of the above and more done mediocre.

There are a lot of different kinds of Asian snack/dessert/treats type places that have free wi-fi, board games, and more. In fact, some places are so chill, I see people bringing in their own Hookah..!

I’m a big fan of any frozen yogurt place, with a few rare exceptions, but on the Pinkberry/Red Mango front, I’m totally on team Red Mango!

8 Asians