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McDonald’s “Asian Weeks” Ad Baffles 8Asians

By jozjozjoz | Thursday, January 15, 2009 | 20 Comments

… at least two of them anyway. Moye shared this with me and neither of us can figure this out.

mcasian McDonald’s Asian Weeks Ad Baffles 8Asians

Does the ad fold down? Huh? What?! You can count ME confused but somehow, oddly, I am craving a fried eggroll with some mysterious red dipping sauce. Do any of our European readers have any insight?

Seen at ibelieveinadv.com: “Asian Weeks till 24th August.”

Advertising Agency: DDB, Helsinki, Finland
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Photographer: Mikko Harma / Kustom
Other additional credits: Mika Wist

(Hat tip: mrod)

MOODTHINGY
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mwist

This is an outdoor poster for the Asian weeks in the McDonald's in Finland. The corners of the posters were ALL folded manually to make it look like an asian straw hat.

PS. The sauce was sweet chili sauce.

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mwist

This is an outdoor poster for the Asian weeks in the McDonald's in Finland. The corners of the posters were ALL folded manually to make it look like an asian straw hat.

PS. The sauce was sweet chili sauce.

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Aya

I like that they gave the caucasian model a bowl cut of dark hair. 'cos you know, that is the same as Asian.

Not as bad as the two ads I once saw in a department store, one of a white model, and the other the same picture of the white model only colored dark so she was vaguely African-looking, but still highly annoying.

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Aya

I like that they gave the caucasian model a bowl cut of dark hair. 'cos you know, that is the same as Asian.

Not as bad as the two ads I once saw in a department store, one of a white model, and the other the same picture of the white model only colored dark so she was vaguely African-looking, but still highly annoying.

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Phở Kinh Bích

"Itu00e2u0080u0099s Asian! All us ornamentals are the same and have the same culture, donu00e2u0080u0099t you know?"

Yupp, except for Filipinos.

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Phở Kinh Bích

"Itu00e2u0080u0099s Asian! All us ornamentals are the same and have the same culture, donu00e2u0080u0099t you know?"

Yupp, except for Filipinos.

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Efren

It's Asian! All us ornamentals are the same and have the same culture, don't you know? :)

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Efren

It's Asian! All us ornamentals are the same and have the same culture, don't you know? :)

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jozjozjoz

How is that origami? And origami isn't Chinese!

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jozjozjoz

How is that origami? And origami isn't Chinese!

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Paikiuu

It's origami, isn't it? (Or did you all know that all along?)

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Paikiuu

It's origami, isn't it? (Or did you all know that all along?)

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Phở Kinh Bích

hahaha!

It's McEggrolls! trying to counter Jack in the Box.

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Phở Kinh Bích

hahaha!

It's McEggrolls! trying to counter Jack in the Box.

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Moye

wtf is ketchup?

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Moye

wtf is ketchup?

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routerguy

That mysterious red dipping sauce? I believe it's called "ketchup" or "catsup".

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routerguy

That mysterious red dipping sauce? I believe it's called "ketchup" or "catsup".

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Ernie

OH SNAP, JOZ, McNUGGETS SHANGHAI IS BACK!

(OK, maybe not but you never know)

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Ernie

OH SNAP, JOZ, McNUGGETS SHANGHAI IS BACK!

(OK, maybe not but you never know)

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