8 Asians


So what’s been up with BoA, anyway? Our favorite Korean Pop Star that speaks fluent Japanese is now living in Los Angeles, watching Gossip Girl and doing some local interviews in an attempt to cross-over into the American music industry and, well, to become American as quickly as goddamn possible. Does she have a noticeable accent? Sure. But so does Shakira and Tokio Hotel, and somehow the ground hasn’t opened up and swallowed them whole, so hopefully the media — and god help us, the American public — can look beyond that. Maybe.

But besides a performance the side stage at KIIS-FM’s Jingle Ball, we haven’t heard much from her. This might change however, as it’s just been announced that BoA will perform at the previously blogged about Kollaboration 9 event in Los Angeles. (Have we mentioned that we have FREE passes to give away until Valentines day? No? Well, there you go.)

Don’t get me wrong, folks, I’m a big fan BoA. But all fans of Asian pop music have their reasons why Asian music hasn’t crossed over successfully, and people e-mail me from time to time with their armchair-A&R-guy suggestions. Take this e-mail from Autumn Reign, a music producer from Vancouver, for example:

I gotta agree with you that if I were apart of BoA’s promo team.. I def would not remix her with an AutoTune flo rida track! I really didn’t get that whole trance techno remix either..

I think personally, in order for her to reach a level of success in America, she really has to hit the mixtape scene… Get her music in the hands of real music lovers first.. Then hit mainstream America.

Or you can promote her through the gay market; there’s nothing gays love more than an ass-kicking, hip-hop dancing Asian girl. (Unbelievably, I type that sentence without a trace of sarcasm. DEAR SM ENTERTAINMENT: DON’T LET THE GAYS SCARE YOU. GAYS ARE YOUR INDUSTRY GOLDMINE. Also, anime attendees. <3, Ernie.)

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6 Comments to “BoA Performing at Kollaboration 9; Win Tickets!”

  • I play the DJ Escape & Johnny Vicious mix all the time at my college radio station … not that that counts for much.

    Energy 92.7 interviewed BoA, so I’m still a little surprised the station hasn’t added her trance mix to their clocks.

  • Aren’t at least half of Super Junior have their foot in the closet?

  • I’m gay and I think she’s atrocious.. so that theory doesn’t apply to everyone.

  • As Jen-Hsun Huang, CEO Nvidia and Jack Welch both say, be authentic. Don’t outsource your songs to western writers. Americans will forgive their own, but not alien invaders pretending to be American.

  • BoA’s official listening party on Saturday Feb 28th at Ritual Hollywood Nightclub. BoA will make an appearance and host the event! Check out http://goproductionsla.com/blog/coming-to-america-boa-ritual-hollywood/ for more info.

  • [...] But one fan base that has given BoA some much-needed exposure has come from the GLBT market. One of the few radio stations to have I Did It For Love on heavy rotation has been San Francisco’s Energy 92.7, one of the few dance music radio stations in the United States and actively targets the San Francisco Gay and Lesbian community — SF Badlands, a popular gay video dance club in the Castro actively rotates Eat You Up between Kylie Minogue and Ciara videos. (And not to gloat, but for the record, I totally called it.) [...]

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