Excited
It’s not too often that you see Asians or Asian Americans in national television brand advertising campaigns, so when I do, I blog about it: take the CareerBuilder.com, Wells Fargo and General Electric commercials, for example.
I knew that when I saw this commercial the other day for Tostitos, with an Asian American woman, it would eventually be on YouTube. Well, an admirer just uploaded it and the wisdom of crowds have identified the actress as Korean American Patricia Ja Lee, best known for her role as Cassie Chan, the Pink Ranger on the television series Power Rangers: Turbo and Power Rangers: In Space. (I have never ever seen an episode of Power Rangers in my life.)
That said, this commercial makes no sense to me; I guess the commercial is trying to convey that these jalapeno flavored tostitos are not too spicey or hot? And similar to the commercial, that the jalapeno flavoring is quiet and subtle? And what does she mean when she says, “Not very subtle, Mom?” [Editor's Note: John, it means Momma Tostito wants Tostito's chick to get married and have little baby Tostitos. Like all good Tostitos, er, Asian mothers.]
How does this post make you feel?
- Fascinated
- Amused
- Bored
- Sad
- Angry
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I think the commercial is just encouraging emotional eating--mom hurt my feelings, let's eat some junk food. It's not until she remembers that baby factory remark and seems hurt by it that she grabs the bag. Sad.
This commercial cracks me up. I'm making sure my mom sees this - her "baby factory" hints to me are sooooo not subtle. She'll get a kick out of this, I hope.
@Matt - I was wondering if that was Roger Fan in that Verizon commercial!
As for the Jawbone commercial, I have seen it online, but not on TV... (I think it is strictly a viral web ad because of the length and all the swearing) and plus, I don't think a lot of people have heard of Jawbone...
"baby factory". nice.
I'm still shocked and appalled that you haven't seen a single episode of Power Rangers.
Though if there's anywhere that I've seen a rise in Asian Americans it has to be in commercials. Some examples include the violently funny jawbone commerical http://www.youtube.com/watch?v=e5R2ZCKB0RY to the careerbuilder commericals and finally to Roger Fan in a Verizon add. http://www.youtube.com/watch?v=Shr1e-YCcpg&eur...
You can't get more mainstream then TV commericals so whoever is casting these AA/PI's; good for them.
After turning up the volume on my PC and re-listening to the commercial carefully, I did hear and understand Patricia Ja Lee say, "Caroline, if you don't use your baby factory it may shutdown. Not very subtle, Mom..." Now I at least what Lee is trying to say (and according to the YouTube posted comments, that is NOT Lee's voice...)
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