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Would You Like a Japanese Whopper with your Windows 7?

By John | Wednesday, October 28, 2009 | 6 Comments

windows7 whopper Would You Like a Japanese Whopper with your Windows 7?Windows 7 launched worldwide this past Thursday, but in what has to be one of the strangest, most bizarre cross promotions I think I have ever come across, Microsoft teamed up with Burger King in Japan to promote Windows 7 by offering the 7 layer Whopper – that’s seven beef patties. The whole burger is about 2,000 calories, all for about 777 Yen, or about US$8.50. But what does a Whopper have to do with Windows 7? I s Burger King is going to be selling copies of Windows 7 at their stores? And it’s not like I’m more interested in upgrading to Windows 7 because Burger King is running this promotion; I guess the only value for Microsoft is that it gets some free press. [EDITORS NOTE: Like, you know, this blog post.]

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I think more people are interested in the whopper than the operating system.

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facebook-16317423

I think more people are interested in the whopper than the operating system.

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mariacastillostone

They don't have the BK here in Osaka so I won't be able to see who gets to eat (and finish) one of these monsters. I thought the mega tamago (Maccy D's) few years back was bad enough.

And 2000 calories!!!!! That's the RDA gone in one go.

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Kay Metzler

What are the best international design schools out there? In the US, we all know of U of Cincy, Savannah, Pratt, Parson, etc. but what about schools like Domus Academy in Milan? We are doing some research on international design schools and would like to get your opinion on a few matters. We only need a few minutes of your time. Please call me at 330.899.1623 or email me at kmetzler@guideline.com, and that can qualify can win a $50 USD Amazon.com gift card.

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csc3

crispin porter bogusky is the ad agency for both microsoft & bk. so maybe that's why.

that, and the burger looks absolutely disgusting.

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  1. 8Asians.com » Adorable Asian Kid Kylie Now Schilling Sony, Getting More Bizarre says:
    November 17, 2009 at 10:03 am

    [...] First there was a bizarre Sony HDTV ad that claimed that watching their TV could improve your Chinese, and then there was the cute Asian girl Kylie pitching Microsoft Windows 7. Why not just combine those two? Here’s Kylie helping to pitch Sony VAIO Windows PCs, along with Payton Manning and Justin Timberlake. The only thing that would make this commercial more bizarre if there were a Burger King tie-in. [...]

 
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