Excited
Windows 7 launched worldwide this past Thursday, but in what has to be one of the strangest, most bizarre cross promotions I think I have ever come across, Microsoft teamed up with Burger King in Japan to promote Windows 7 by offering the 7 layer Whopper – that’s seven beef patties. The whole burger is about 2,000 calories, all for about 777 Yen, or about US$8.50. But what does a Whopper have to do with Windows 7? I s Burger King is going to be selling copies of Windows 7 at their stores? And it’s not like I’m more interested in upgrading to Windows 7 because Burger King is running this promotion; I guess the only value for Microsoft is that it gets some free press. [EDITORS NOTE: Like, you know, this blog post.]
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I think more people are interested in the whopper than the operating system.
I think more people are interested in the whopper than the operating system.
They don't have the BK here in Osaka so I won't be able to see who gets to eat (and finish) one of these monsters. I thought the mega tamago (Maccy D's) few years back was bad enough.
And 2000 calories!!!!! That's the RDA gone in one go.
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crispin porter bogusky is the ad agency for both microsoft & bk. so maybe that's why.
that, and the burger looks absolutely disgusting.
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[...] First there was a bizarre Sony HDTV ad that claimed that watching their TV could improve your Chinese, and then there was the cute Asian girl Kylie pitching Microsoft Windows 7. Why not just combine those two? Here’s Kylie helping to pitch Sony VAIO Windows PCs, along with Payton Manning and Justin Timberlake. The only thing that would make this commercial more bizarre if there were a Burger King tie-in. [...]