Ching Chong Beautiful: A Pretty Awful Name for a Flash Game

By Ernie | Thursday, December 31, 2009 | 2 Comments

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The indie video gaming scene has a lot of good things going for it compared to standard video game production — shorter and cheaper development times, and a greater variety of innovative practices. It can also make for some offensive video games. Take Ching Chong Beautiful, an otherwise well-produced flash game produced by Philadelphia-based Michael Swain about a guy trying to compete on a Japanese Ninja Warrior-like game show. Racialicious covers most of what I would say, but: “Ching Chong?” Dude, really? Because this game doesn’t seem to be about a Chinese kid on a playground, running away from white kids hurling racial epithets.

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DiscriminationVideo GamesWTF

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swain

We had to drop the racist bonus stage due to time constraints. It played a lot like the movie Gran Torino, which was the actual inspiration for CCB.

Actually, the title was part of a storyline that got dropped, but was too integrated to change. It's supposed to be about the protagonist's obvious misunderstanding of Asian culture, and his placing of a slang phrase for the Chinese over a gameshow clearly run by the Japanese.

Also, come on.

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