Asian American Commercial Watch: Radio Shack

By John | Tuesday, February 2, 2010 | View Comments

Radio Shack just launched this inexplicable commercial titled “Sensei” promoting the fact that they carry cell phones from three different wireless carriers: AT&T, T-Mobile and Sprint. All the elements of an annoying commercial for Asian Americans – a stereotypical screaming kung fu master. I’m trying to figure out which commercial is more annoying – this one or this Six Flags commercial… Actually, no, I think this KFC commercial annoys me the most. At least when Palm launched the Pre, Palm demonstrated that you could command an army of Asian dancers – that would make me buy a phone.

What next?

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jbagsy91

OMG it's ARNOLD CHON! that guy's everywhere now :)
represent, arnold. represent!
antlee22

Hit them where it hurts - the BOTTOM LINE. Stop purchasing these products and we won't be degraded in the future. It's very simple but we don't have the cohesiveness like the jewish people
johnklin

I haven't bought anything from Radio Shack in decades... I'm surprised they are still in business.
Big Red One

Or the ability to effectively lobby and get our points across.

Tea party plz.
bitter.sweet asian

when this came on... i was watching House with four other white girls and thankfully they saw how ridiculous this was, but it was still the most awkward 16 seconds ever.
Natalie

We saw this on Friday night on CBS, and it got received with a mixture of annoyance and "oh christ this is tiresome". I mean really marketing people, how lazy and boring of you.
caucasian

At least this is an actual human Asian. You should focus on modern-day CGI yellowface like "Eddie? From accounting?" (http://www.adweek.com/aw/creative/ad-of-the-day...).

Lerase frava oba noodle, anyone?
csc3

stupid as hell.
LindaChan

I saw this commercial last night and thought the same thing: I am so sick of Asian stereotyping in commercials!

And Dear Radio Shack: Nobody calls you "The Shack."

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