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Asian American Commercial Watch: Radio Shack

By John | Tuesday, February 2, 2010 | 10 Comments

Radio Shack just launched this inexplicable commercial titled “Sensei” promoting the fact that they carry cell phones from three different wireless carriers: AT&T, T-Mobile and Sprint. All the elements of an annoying commercial for Asian Americans – a stereotypical screaming kung fu master. I’m trying to figure out which commercial is more annoying – this one or this Six Flags commercial… Actually, no, I think this KFC commercial annoys me the most. At least when Palm launched the Pre, Palm demonstrated that you could command an army of Asian dancers – that would make me buy a phone.

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johnklin

I haven't bought anything from Radio Shack in decades... I'm surprised they are still in business.

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jbagsy91

OMG it's ARNOLD CHON! that guy's everywhere now :)
represent, arnold. represent!

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Big Red One

Or the ability to effectively lobby and get our points across.

Tea party plz.

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antlee22

Hit them where it hurts - the BOTTOM LINE. Stop purchasing these products and we won't be degraded in the future. It's very simple but we don't have the cohesiveness like the jewish people

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bitter.sweet asian

when this came on... i was watching House with four other white girls and thankfully they saw how ridiculous this was, but it was still the most awkward 16 seconds ever.

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Natalie

We saw this on Friday night on CBS, and it got received with a mixture of annoyance and "oh christ this is tiresome". I mean really marketing people, how lazy and boring of you.

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csc3

stupid as hell.

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LindaChan

I saw this commercial last night and thought the same thing: I am so sick of Asian stereotyping in commercials!

And Dear Radio Shack: Nobody calls you "The Shack."

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Name unavailable

At least this is an actual human Asian. You should focus on modern-day CGI yellowface like "Eddie? From accounting?" (http://www.adweek.com/aw/creative/ad-of-the-day...).Lerase frava oba noodle, anyone?

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  1. Modern Family Takes on The Stereotypical & Racist Asian Commercial | Comedy | 8Asians.com says:
    November 24, 2010 at 1:51 pm

    [...] – utilizing the bad Asian foreign accent , dressing up  Asian, being an ancient white haired martial arts expert, utilizing a talking panda, or just plain bizarre. In this clip, Cam has, to Mitchell’s [...]

 
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