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SuperBowl Ad features Doritos Samurai Throwing “Ninja Stars” and Swinging “Nunchucks”

By jozjozjoz | Monday, February 8, 2010 | 5 Comments

Here’s a SuperBowl commercial that annoyed me, courtesy of Doritos. In this ad, some guys in a gym take Doritos from samurai– and suffer the consequences!!!111!!1 OMGLOLWTFBBQ! This ad was popular enough that it ranked in the Top 20 of the USA Today Super Bowl Ads Meter. (This was one of 4 consumer-created ads which aired during the big game.)

I don’t care that the Doritos Samurai is a white guy– in fact, I think it might be kind of racist if it was an Asian guy. This ad annoyed me because it used various martial arts in combination with each other– mixing up of the martial arts– not to be confused with intentionally featuring “mixed martial arts” (MMA).

Maybe I’ve just seen too many depictions of various martial arts being confused for each other– I’m talking about you Karate Kid 2010 and The Foot Fist Way– that my first reaction to the commercial was “Why is the Doritos Samurai throwing Doritos shurikens and swinging a Doritos nunchaku?” I mean, would it be so hard to make the guy swing a Doritos katana? Maybe shoot the guy with a Doritos yumi?

Then again, we are talking about a guy wearing a samurai outfit made out of Doritos, so who cares about accuracy?

DoritosSamurai 600x412 SuperBowl Ad features Doritos Samurai Throwing Ninja Stars and Swinging Nunchucks

On a side note, his outfit does look quite cheesy, crunchy, and delicious. Too bad it probably chafes. (Ow.)

MOODTHINGY
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lorilong

Didn't see this ad, but I have a thing about mixing the martial arts and satirizing Samurai tradition as well. And I am not even Asian...so I guess I'm just a perfectionist or something...I'm a white girl originally from south Texas now living in Austin. Not that any of that matters (or at least I hope it doesn't) I remember Frito/Lays got into trouble many years ago with the Hispanic population for their "Frito Bandito" character...I guess they have forgotten about that.

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antlee22

money talks, we asians should just avoid purchasing the product ,it's most effective means of stopping this rubbish

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Trackbacks

  1. Saturday Links Roundup (2/20/10) :: The Last Airbender Movie Casting | Activism at Racebending.com says:
    February 20, 2010 at 12:02 am

    [...] SuperBowl Ad features Doritos Samurai Throwing “Ninja Stars” and Swinging “Nunchucks” – by Jozjozjoz of 8Asians You might have missed this one – distracted perhaps by a nefarious thirty seconds involving a dramatic accented voice and a landscape peppered with Inuit window dressing – but 8Asians sure didn’t. Check out the Doritos Super Bowl spot and their reaction. [...]

  2. Controversial Groupon Super Bowl Commercial Exploits Tibet for Laughs | Observations | 8Asians.com says:
    February 6, 2011 at 7:57 pm

    [...] ad in a long list of annoying (or offensive) Super Bowl commercials which featured Asians: (See 2009 Doritos ad, and 2007 SalesGenie.com ads for previous [...]

  3. Pete Hoekstra Offensive Anti-Asian Super Bowl Ad | Discrimination | 8Asians.com says:
    February 6, 2012 at 10:27 am

    [...] 2008, it was a set of offensive SalesGenie.com ads (written by an Asian, no less). 2010 gave us the Doritos Samurai Guy (who didn’t know the ways of the Samurai). Last year, Timothy Hutton using the plight of Tibet as a punchline for Groupon’s deals on [...]

 
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