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Asian American Commercial Watch: All American Mom, Daughter & Boyfriend in Target Ad

By John | Saturday, March 13, 2010 | 19 Comments

While watching The Amazing Race on my DVR, I had to quickly rewind to see what I thought I had seen. Target has done it again, this time with a new television commercial featuring an all Asian American cast featuring an over-protective mom named Wendy as she keeps an eye on her teenage daughter and her new boyfriend. I really hope this ad is airing in other markets besides the Bay Area and California, as I find them so refreshing, especially after those recent commercials from MetroPCS and Radio Shack.

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Dirtybirdz04

They're being shown in the Northeast.

Lol @ "I really hope this ad is airing in other markets besides the Bay Area and California".

NY > CA.

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jameswoods9

It suggest that there's a way to appear, sound or act American.

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ErnieAtLYD

In what way, jameswoods9?

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jameswoods9

I think the term "All-American" is problematic.

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poisonandfabric

Hey! This aired in NY too! Well to be specific, Long Island. Funny/awesome commercial.

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shhwang

Cool just saw this a few minutes ago, the lady reminds me of the Piama character from the "Malcom in the Middle" TV show, not sure if it's her though...

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Asianmommy

What a great commercial--it rings true.

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Krantzstone

Yeah, it brought tears to my eyes too. Damn, they're getting really good at pulling the ol' heartstrings. Great to see some of the Asian-Canadian immigrant experience in commercials.

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ErnieAtLYD

Goddamn it, now I'm a blubbering mess after watching the Tim Horton's commercial.

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emeiji

I've always loved this Tim Horton's commercial featuring a Chinese family.
It's a few years old, probably aired only in Canada:
http://www.youtube.com/watch?v=QINv6rebyTU

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enrolled agent

Hahaha! This is really funny! The mother is indeed taking it too much! Very fresh idea for a commercial. :)

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Ricca

I've seen this commercial too! The role of the classic over protective mom was played very well. Great to see that Target has come up with a different concept for their ads.

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Matty

I went to the electronic section in Target Greatland in the East Bay while searching for that new game, Heavy Rain for PS3 and when I passed through the glass case I found it! Though it wasn't on sale, sadly. Instead I just looked at it through the glass case. After about 30 seconds, I moved over to the clearance section to rummage through some discounted stuff. When I turned around, they were playing this exact same commercial on their HD TV displays! Then I was like, OMG I wonder if 8Asians knows about this because they always have great posts on AA/PI's in everyday consumable media. Sure enough a few a days later its here!

I ended up buying an electric toothbrush, but that has nothing to do with this post.

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Lynne Baer

It is! I'm in Boston, and while I usually use my DVR to skip over the ads, I went back and found this one, about 13 minutes into last Sunday's Amazing Race. The "daughter" actress looked like she might even be Filipina, which is exciting to me as a mixed-race Filipina-American.

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Trackbacks

  1. Saturday Link Roundup :: The Last Airbender Movie Casting | Activism at Racebending.com says:
    March 16, 2010 at 11:17 am

    [...] Asian American Commercial Watch: All American Mom, Daughter & Boyfriend in Target Ad – by John of 8Asians 8Asians spotted this ad from Target, featuring an all-American family – who happen to be of Asian descent. Check it out: an ad where Asian Americans aren’t trussed up in samurai gear, doing kung fu, or solving math problems. [...]

  2. Asian American Commercial Watch: Target & Tiny Tree Christmas | Comedy | 8Asians.com says:
    December 9, 2010 at 9:38 am

    [...] a great job of being inclusive and highlighting Asian Americans, including Shannon the awesome mom, the over-protective mom, and exasperated mom. Now we’ve got a new commercial with a Single Asian Female. Angry Asian [...]

  3. Asian American Commercial Watch: Target’s Trail Mix | Entertainment | 8Asians.com says:
    June 8, 2011 at 2:05 pm

    [...] seen featuring Asian Americans, the first being the best with “Cool Mom,” “Over-protective Mom,” “Exasperated Mom,” and most recently “Tiny Tree.” MOODTHINGY [...]

  4. Asian American Commercial Watch: Target’s Back-to-School Suggestions | Entertainment | 8Asians.com says:
    August 16, 2011 at 10:50 pm

    [...] commercial by Target that I’ve covered - the first being the best with “Cool Mom,” “Over-protective Mom,” “Exasperated Mom,”  “Tiny Tree,” and most recently, “Trail [...]

  5. Asian American Commercial Watch: Target’s Little Drummer Girl | Entertainment | 8Asians.com says:
    December 19, 2011 at 6:07 am

    [...] and pans while Mom is preparing to make Christmas cookies for baking. But I think Target’s over-protective Mom and daughter commercial is a little funnier. MOODTHINGY How does this post make you [...]

 
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