Asian American Commercial Watch: All American Mom, Daughter & Boyfriend in Target Ad

By John | Saturday, March 13, 2010 | 18 Comments

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While watching The Amazing Race on my DVR, I had to quickly rewind to see what I thought I had seen. Target has done it again, this time with a new television commercial featuring an all Asian American cast featuring an over-protective mom named Wendy as she keeps an eye on her teenage daughter and her new boyfriend. I really hope this ad is airing in other markets besides the Bay Area and California, as I find them so refreshing, especially after those recent commercials from MetroPCS and Radio Shack.

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Facebook Comments (Beta)

http://www.facebook.com/profile.php?id=4001667 Lynne Baer

It is! I’m in Boston, and while I usually use my DVR to skip over the ads, I went back and found this one, about 13 minutes into last Sunday’s Amazing Race. The “daughter” actress looked like she might even be Filipina, which is exciting to me as a mixed-race Filipina-American.
http://www.youtube.com/user/KILLERB0OTSMAN Matty

I went to the electronic section in Target Greatland in the East Bay while searching for that new game, Heavy Rain for PS3 and when I passed through the glass case I found it! Though it wasn’t on sale, sadly. Instead I just looked at it through the glass case. After about 30 seconds, I moved over to the clearance section to rummage through some discounted stuff. When I turned around, they were playing this exact same commercial on their HD TV displays! Then I was like, OMG I wonder if 8Asians knows about this because they always have great posts on AA/PI’s in everyday consumable media. Sure enough a few a days later its here!

I ended up buying an electric toothbrush, but that has nothing to do with this post.
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emeiji

I’ve always loved this Tim Horton’s commercial featuring a Chinese family.
It’s a few years old, probably aired only in Canada:
http://www.youtube.com/watch?v=QINv6rebyTU
http://www.littleyellowdifferent.com ErnieAtLYD

Goddamn it, now I’m a blubbering mess after watching the Tim Horton’s commercial.
http://www.myspace.com/krantzstone Krantzstone

Yeah, it brought tears to my eyes too. Damn, they’re getting really good at pulling the ol’ heartstrings. Great to see some of the Asian-Canadian immigrant experience in commercials.
http://asianmommy.com/ Asianmommy

What a great commercial–it rings true.
Guest

Cool just saw this a few minutes ago, the lady reminds me of the Piama character from the “Malcom in the Middle” TV show, not sure if it’s her though…
poisonandfabric

Hey! This aired in NY too! Well to be specific, Long Island. Funny/awesome commercial.
jameswoods9

I think the term “All-American” is problematic.
http://www.littleyellowdifferent.com ErnieAtLYD

In what way, jameswoods9?
jameswoods9

It suggest that there’s a way to appear, sound or act American.
Dirtybirdz04

They’re being shown in the Northeast.

Lol @ “I really hope this ad is airing in other markets besides the Bay Area and California”.

NY > CA.
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