I saw the thirty second version of this Bank of America commercial while watching cable news this past week, and was blown away. The commercial is about a small Seattle-based Asian grocery and gift store chain Uwajimaya and about how they got started. The store was started after World War II by a Japanese American, after this profiled woman’s father was able to get a loan from Bank of America.
I think this is definitely the first commercial I have ever seen that has even mentioned or alluded to the Japanese American concentration camps. If I were a Japanese American and saw this, I think this commercial would just win me over to bank at BOA.