Jason Wu’s Target Collection Debuts With Super Bowl XLVI

By Joni

This past Sunday, women (and some men, I suppose) all over the nation put their big game strategies in motion. Noooo, I’m not talking about football. Football is a walk in the park compared to what some people went through in order to score pieces from Jason Wu’s highly anticipated collection for Target stores. Wu, a high end fashion designer, created a 53 piece collection for Target which consists of fun dresses, skirts, tops and to complete the look, handbags and scarves!

Jason Wu’s designs can cost thousands of dollars! Sure, $3,000 is pocket change to the rich and famous and the First Lady, but for me, how about no. Not just no, but WTH?! Fortunately, for the average Joe, Wu’s collection of separates and bags for Target ranges in price from $19.99 to $59.99. Touchdown!

The early bird gets the worm, or the Wu in this case. This not-so-early-bird suffered the consequences of sleeping in. Little did I know that by 10:30AM, everything I wanted would be sold out at the Van Nuys store in Southern California. First down. I advanced to the Culver City store where there were literally less than 10 pieces on the display. The colors and patterns of the various blouses and skirts available were lovely and perfect for Spring and Summer. The rayon material of the shirts seemed a little flimsy, but for $19.99, one can get past it. Alas, none of the pieces were in my size. Second down and I keep fighting. The Redondo Beach was the worst of the three. The only trace of Wu’s collection was an empty rack. One of the employees said that there were ladies lined before the store opened. That’s just crazy! (But I considered it.) Third down and Uncle, I give. Like the Patriots, I walked away with shattered dreams.

My online experience later that afternoon was much of the same; very few pieces were available, none in my size, nor on my wish list. There is a light at the end of the tunnel and information all over the internet advises that Target will restock their online inventory. The stores however, will not be replenished.

The day was not a complete dud. It was Super Bowl Sunday after all and it was a gorgeous day for party in Eagle Rock. To be honest, everything after half time was a blur. Stupid beer. I do remember one fellow at the party lost a bet and had to change into an evening gown for the second half. He looked beautiful as he descended down the stairs to Abba’s “Dancing Queen.” Congrats to Eli Manning and the Giants for giving the Patriots a winning dose of déjà vu.

ABOUT JONI: Just an average Chinese-Filipino gal who loves the beach, good wine and pancit!

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