Asian American Commercial Watch: Motorola’s Droid RAZR M

By John | Monday, November 26, 2012 | 2 Comments

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Motorola’s latest commercial for its Droid RAZR M stars an Asian American Little Red Riding Hood, using her smartphone at the latest version of Android (“Jelly Bean”) to find a safer way to grandma’s house. I thought the commercial was cute, but wonder why Motorola chose this particular actress (besides the fact that she was cute). Not sure this fairy tale story is necessarily the best way ton convince consumers to consider a Motorola smartphone, but at least it is original.

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EntertainmentTechnologyTV

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http://www.8asians.com/author/ancientone95131/ jeffat8asians

“Wonder why Motorola chose this particular actress” – perhaps they chose an Asian American actress because the streets shown on her map are in Sunnyvale, which was 40% Asian American in the 2010 census(seeing “Wolfe Road” flash by gave away the location).
Edwin

Perhaps Motorola really don’t have a particular agenda of choosing an “Asian” actress as opposed to an “American” (white or black) actress? Maybe we should all rejoice that at least this ad, it’s a “color blind” pick and not overanalyze it?

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