Asian Americans have made themselves known through YouTube videos, but can fame be achieved when those videos are only six seconds? Michael and Carissa Alvarado, a husband and wife team making up the group Us, have gained notoriety by using Vine to showcase their talent. For those of you who may not know, Vine is a social network where people exchange videos that are six seconds in length . The Alvarados have amassed more than 1.5 Million Vine followers, which has helped to drive their YouTube traffic and promote sales of their recently released album “No Matter Where You Are”.
I really got a sense that they became well known when I showed one of their Vines to Number Two Son. His response was “yeah, I know who they are,” and then he shared with me some of the Us Vines that are his favorites. Some of their YouTube videos have over 2 million views.
The Alvarados are performing next on February 21 at the ECAASU 2014 meeting in Washington, DC. To hear the embedded Vine from Us below, toggle the speaker icon that appears in the upper left hand cover when you mouse over the video.