Asian American Commercial Watch: Depend’s Real Stories: How Jon Keeps Saving the Day

https://youtu.be/XJBJXnLbL14

I was surprised to see this commercial. Not that Asian Americans don’t need Depend adult diapers, but that this commercial highlighted a use case I had not thought about – firefighters wearing Depend’s:

“On Jon’s crew, every second counts. See how the breathable fabric of Depend® Real Fit® briefs helps him manage his bladder leakage so he can stay prepared for whatever lies ahead.”

The commercial highlights that “Jon S.” is an actual Depend user. If I hadn’t moved to California, I would have experienced “California Asian American Culture Shock” – seeing an Asian American firefighter, especially in a television commercial!

The one minute version of the commercial goes into more details regarding “Jon S.”:

These commercials were first posted back in January 2017 – so I’m not sure why I haven’t seen them until now … The again, Depend customers are probably generally older than I am, so maybe I’m not watching the same program as the elderly. Though “Jon S.” is definitely not the stereotypical Depend user.

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Author: John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)