This a great story on a prank when two Asian American men noticed that Asian Americans weren’t being profiled in some of McDonald’s restaurant’s posters:
“Earlier this month, Jevh Maravilla and Christian Toldeo became viral superstars because of a mock poster they created and hung on the wall of a McDonald’s restaurant in Pearland, Texas. It featured themselves in an apparent advertisement for the fast food chain.
The image was so convincing that it had reportedly gone unnoticed by the eatery’s employees for 51 days before Maravilla tweeted about it Sept. 2. As of Monday, it had been liked more than 1 million times.”
Inspired by ‘Crazy Rich Asians’ for representation, Jevh and Christian were motivated to have themselves represented.
In mid September, day time talk show host Ellen DeGeneres in hosted Jevh and Christian and surprised them:
“She also revealed that the pair will be highlighted in a forthcoming McDonald’s ad campaign, and handed them each a check for $25,000 as “payment” for their commitment to diversity.”
Imagine making onto to national TV and getting a surprise $25k for a prank! I’m looking forward to seeing this at a local McDonald’s hopefully.