8 Asians

Asian American Commercial Watch

Asian American Commercial Watch: Bounty’s ‘Pirate’

Asian American Commercial Watch: Bounty's 'Pirate'

I was pleasantly surprised to see this Bounty commercial while watching NBC Nightly News over the weekend recently depicting a dad with his two daughters: “Spilled something? Quick! The Quicker Picker Upper! Bounty paper towels pick up spills quicker and are 2x more absorbent* so you can get back to more important things.” Reminded me of my brother’s family, since he has two young daughters. I thought the slow motion reactions displayed also added a […] Continue »

Asian American Commercial Watch: Rocket Mortgage by Quicken Loans’s ‘Megan Is Confident’

Asian American Commercial Watch: Rocket Mortgage by Quicken Loans's 'Megan Is Confident'

Buying a house and applying for a mortgage can be a complicated and intimidating process, but Rocket Mortgage by Quicken Loans is supposed to make the mortgage part easy: “Megan may have confidence in the courtroom, but when it comes to her mortgage, she’s in a hairy situation. Luckily for her, there’s Rocket Mortgage by Quicken Loans. It lets you apply simply and understand fully so you can mortgage confidently and get approved in minutes. […] Continue »

Asian American Commercial Watch: McDonald’s ‘Office Kleptos’

Asian American Commercial Watch: McDonald's 'Office Kleptos'

I can’t recall having brought my lunch to work and having it taken. However, in this McDonald’s commercial, that is the premise of this commercial: “Check out the new $1 $2 $3 Dollar Menu if you have coworkers at your office stealing your lunch. Choose from McDonald’s menu items like the McChicken® for one dollar and top it off with any size soft drink for only a dollar!” Paul’s lunch has been taken, so he […] Continue »

Asian American Commercial Watch: Day in the Life with Qualcomm Snapdragon 845

Asian American Commercial Watch: Day in the Life with Qualcomm Snapdragon 845

If you own a high-end Android smartphone, it most likely has a Qualcomm Snapdragon processor. Recently, Qualcomm announced their latest and greatest, the Snapdragon 845, and highlights some of the benefits in their corporate video (okay, so not really a broadcasted television commercial): “Qualcomm’s new Snapdragon 845 processor is about to transform flagship mobile devices. New architectures will deliver immersive AR and artificial intelligence. VR meetings and 360-degree video over LTE will revolutionize collaboration, while […] Continue »

Asian American Commercial Watch: Panda Express’ “Breaking the Ice”

Asian American Commercial Watch: Panda Express' "Breaking the Ice"

I just saw this new Panda Express TV commercial, “Introducing Peking Pork – Breaking the Ice“: “New Peking Pork from Panda Express is peking your appetite with crispy pork chop bites, hand- cut peppers and white onion, wok-tossed in a sweet and sour glaze. It’s American Chinese comfort food that’s made to satisfy in any situation.” It surprisingly stars Wong Fu Productions’ Philip Wang. I think this is the first time I’ve seen Wang star in […] Continue »

Asian American Commercial Watch: Toyota & “Different Ads, Different Ethnicities, Same Car”

Asian American Commercial Watch: Toyota & "Different Ads, Different Ethnicities, Same Car"

A recent New York Times article covers Toyota’s marketing efforts: Companies have developed commercial campaigns aimed at minority groups for years, often in conjunction with specialized ad agencies. But Toyota’s efforts show how major companies are adjusting their marketing tactics as the nation’s demographics shift. Some wonder, though, if these kind of specialized ads are even needed when the country’s population is getting more diverse. “You see a real blending and a more progressive acknowledgment […] Continue »

Chloe Kim’s Kellogg’s Corn Flakes Box -Sold Out in 7 Hours!

Chloe Kim's Kellogg's Corn Flakes Box -Sold Out in 7 Hours!

I first heard that Olympic Gold medalist in halfpipe snowboarding Chloe Kim made the cover of Kellogg’s Corn Flakes while watching an interview with her on The Tonight Show starring Jimmy Fallon, and then later, finding the press release: “To celebrate Chloe Kim’s Gold Medal win with Team USA at the Olympic Winter Games PyeongChang 2018, Kellogg’s® has announced that she will be featured on Gold Medal edition boxes of Kellogg’s Corn Flakes®. Boxes are available in limited quantities for a short […] Continue »

Asian American Commercial Watch: Minute Maid’s #ShibSibs Journey – Maia and Alex Shibutani

Asian American Commercial Watch: Minute Maid's #ShibSibs Journey - Maia and Alex Shibutani

Congratulations to brother-and-sister duo Maia and Alex Shibutani on winning the Bronze in the 2018 Winter Olympics for Ice Dancing. No doubt, if you’ve been watching the Winter Olympics, you’ve seen this ad, which really doesn’t seem like an ad, highlighting the sibilings’ journey to the Olympics: “Minute Maid is proud to support Maia and Alex Shibutani on their journey to The Olympic Winter Games. The siblings and teammates know a thing or two about […] Continue »

Asian American Commercial Watch: Team United & Nathan Chen

Asian American Commercial Watch: Team United & Nathan Chen

While watching the Olympics, I saw this United TV commercial and was surprised to see U.S. figure skater Nathan Chen, since I wasn’t aware that United was one of his sponsors, unlike Kellogg’s, Bridgestone and John Wilson. The super hero-themed commercial itself is a little bit weird if you ask me: Helping superheroes fly for 38 years. Proud to fly Team USA. The behind the scenes video on YouTube on how they made the commercial is […] Continue »

Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

Asian American Commercial Watch: Visa's Real Life Events & Chloe Kim

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial: You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa […] Continue »

Asian American Commercial Watch: NBC’s Winter Olympics Best of U.S. – Chloe Kim & Nathan Chen Super Bowl Ads

Asian American Commercial Watch: NBC's Winter Olympics Best of U.S. - Chloe Kim & Nathan Chen Super Bowl Ads

Oftentimes, many Super Bowl advertisers will “leak” their TV commercials on the Internet prior to the Super Bowl to generate some buzz. NBC is no different. Well, NBC posted recently a TV ad for the upcoming 2018 Winter Olympics, which they will be airing as well as the Super Bowl, so it makes sense for them to inform the U.S. public that during the Super Bowl. And one ad that caught my eye is with […] Continue »

Asian American Commercial Watch: Tostitos “Reposting”

Asian American Commercial Watch: Tostitos "Reposting"

Although this commercial was uploaded to Tostitos’ YouTube channel over 7 months ago, I only recently caught this TV commercial, which stars actress Alli Chung. I like how this commercial kind of mocks those who tend to be a bit too active on social media, although to be honest, this could include me.