In My Inbox: Asian American Ad Watch: Banana Republic


In general, I don’t like to shop for clothes. When I do shop for clothes, I do like to check out Banana Republic (though lately, I’ve been checking out Uniqlo) and do subscribe to their email list.


Usually, unless there is a massive sale in the email announcement, I usually ignore and delete the email pretty quickly.


But the other day, I got this email, and was kind of shocked to see only an Asian American male model highlighted in this email ad. I’m still kind of in shock. Next thing we know, we’ll see Abercrombie and Fitch doing the same thing … nah …