A recent New York Times article covers Toyota’s marketing efforts: Companies have developed commercial campaigns aimed at minority groups for years, often in conjunction with specialized ad agencies. But Toyota’s efforts show how major companies are adjusting their marketing tactics as the nation’s demographics shift. Some wonder, though, if these kind of specialized ads are even needed when the country’s population is getting more diverse. “You see a real blending and a more progressive acknowledgment […] Continue »
Kim Fu’s latest novel The Lost Girls of Camp Forevermore is a gripping tale about a group of teenage girls at summer camp who set off for a fateful kayaking trip. Opening at Camp Forevermore, the novel then jumps through time and perspective, following the girls into their futures, but always returning to camp and that trip. Slowly, Fu offers more and more details about the moment that acts as the gravitational center of the novel. What […] Continue »
I first heard that Olympic Gold medalist in halfpipe snowboarding Chloe Kim made the cover of Kellogg’s Corn Flakes while watching an interview with her on The Tonight Show starring Jimmy Fallon, and then later, finding the press release: “To celebrate Chloe Kim’s Gold Medal win with Team USA at the Olympic Winter Games PyeongChang 2018, Kellogg’s® has announced that she will be featured on Gold Medal edition boxes of Kellogg’s Corn Flakes®. Boxes are available in limited quantities for a short […] Continue »
Congratulations to brother-and-sister duo Maia and Alex Shibutani on winning the Bronze in the 2018 Winter Olympics for Ice Dancing. No doubt, if you’ve been watching the Winter Olympics, you’ve seen this ad, which really doesn’t seem like an ad, highlighting the sibilings’ journey to the Olympics: “Minute Maid is proud to support Maia and Alex Shibutani on their journey to The Olympic Winter Games. The siblings and teammates know a thing or two about […] Continue »
While watching the Olympics, I saw this United TV commercial and was surprised to see U.S. figure skater Nathan Chen, since I wasn’t aware that United was one of his sponsors, unlike Kellogg’s, Bridgestone and John Wilson. The super hero-themed commercial itself is a little bit weird if you ask me: Helping superheroes fly for 38 years. Proud to fly Team USA. The behind the scenes video on YouTube on how they made the commercial is […] Continue »
I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial: You know faster is better. We’ve got a faster way to pay. You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa […] Continue »
Oftentimes, many Super Bowl advertisers will “leak” their TV commercials on the Internet prior to the Super Bowl to generate some buzz. NBC is no different. Well, NBC posted recently a TV ad for the upcoming 2018 Winter Olympics, which they will be airing as well as the Super Bowl, so it makes sense for them to inform the U.S. public that during the Super Bowl. And one ad that caught my eye is with […] Continue »
Not Your Villain is the page turning sequel to CB Lee’s delightful Not Your Sidekick. Villain picks up probably midstream with Sidekick, eventually merging plot lines. It follows shapeshifter Bells Broussard, best friends with Sidekick‘s Jess Tran, on his official, but secret, journey to becoming a HERO! But along the way, he and his friends realize that things may not be as they seem. Unearthing a massive cover-up turns Bells into the country’s most wanted villain… A heartwarming bunch of friends, a […] Continue »
Although this commercial was uploaded to Tostitos’ YouTube channel over 7 months ago, I only recently caught this TV commercial, which stars actress Alli Chung. I like how this commercial kind of mocks those who tend to be a bit too active on social media, although to be honest, this could include me.
I was at Costco the other day, and noticed this new frozen meal – Ajinomoto’s Tokyo Style Shoyu Chicken Ramen Bowls. I’m always looking for something I can bring to work, since I had mentioned, the company cafeteria kind of sucks. So the fact that this packing has six dishes for $12.99, that definitely caught my eye. Although, as usual, the dish alone probably wouldn’t be that filling for lunch. I’ll probably have to bring […] Continue »
I haven’t seen this television commercial yet, but a friend sent me this link after he saw this Samsung Galaxy Note 8 commercial while watching an NFL football game on a Sunday evening on NBC: “There’s a new way to share how you feel with Live Message on the new Samsung Galaxy Note8.” After some research, I discovered this commercial debuted during the most recent Emmy Awards. This is one of the rare commercials that […] Continue »
Maggie Shen King’s debut novel An Excess Male is a thrilling ride through a dystopia future where there is many more than one excess male. Some time in the not so distant future, China has so many men, that families include multiple husbands–husbands who must compete in an ultra-competitive, dowry-driven market to ever get married at all. The novel follows four main characters, shifting perspectives with each chapter. The first is Wei-guo, a bachelor who has […] Continue »
RoseHeart: I love the fact that most Asian men are hairless or have very little hair. I find it extremely attractive. I prefer an Asian man... – Do Asians Have Body Hair?
Ok: It's really simple: It's an easy/cheap hairstyle for medium length straight hair. Any cultural BS beyond that comes after that fact. I'm white/scandinavian, and have... – Why Do So Many Asians Have Bowl Hair Cuts?