Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial:

You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018 #TeamVisa

And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:

I’m sure we’ll be seeing a lot more of Chloe Kim now that she’s an Olympic Gold winner in the halfpipe! Congrats again Chloe – hope to meet you one day!

Asian American Commercial Watch: Samsung Galaxy Note8’s “I Love You”

I haven’t seen this television commercial yet, but a friend sent me this link after he saw this Samsung Galaxy Note 8 commercial while watching an NFL football game on a Sunday evening on NBC:

“There’s a new way to share how you feel with Live Message on the new Samsung Galaxy Note8.”

After some research, I discovered this commercial debuted during the most recent Emmy Awards.

This is one of the rare commercials that highlights an Asian American male romantic lead in an inter-racial relationship with a white woman. As I’ve often mentioned, I think McDonald’s “Egg McMuffin of Boyfriends” commercial was the first one that caught my I that I blogged about.

Overall, I really like the commercial. It’s very cute in a hopeless romantic kind of way and is effective in showing a feature of the phone that I never knew about. The actress and commercial kind of reminds me of the Zooey Deschanel and the movie (500) Days of Summer, and the commercial’s song is kind of catchy (Peggy Lee’s Similau (See-Me-Lo) 1949). Can’t find any info on the actor …

From the YouTube comments, someone identified the actress as Cyrina Fiallo, and apparently has done quite a few commercials from a quick Google search.

The second most liked comment on YouTube was: “What kind of psychopath uses a $800 device without a case.” which I thought was hilarious – because it’s true!

Asian American Commercial Watch: Target’s “Target Run 2017 Family Bonding”

It’s been a long time since I last recall blogging about Target for my Asian American Commercial Watch series, but I caught this ad recently:

“Running low on the stuff you need? Time for a Target Run. Get everyday low prices on everyday essentials like milk, toothpaste and diapers. Target Run, and Done.”

The ad features an Asian American Mom:

her son & daughter:

and the kids’ grandfather:

My favorite Target ad though is the first one I had blogged about – All-American Asian Family in Target Ad:

Target, keep up the great work!


Asian American Fathers: Take time to be a Dad

The Daughter: Are you going to Number Two Son’s game?
Me: Yes.
The Daughter: You are good about going to our games. You went to every one of mine.
Me: I was the coach of your team. I had no choice!

Asian-American men are often driven to success, gathering for themselves high salaries and houses in expensive neighborhoods.  For some Asian-American fathers, that success comes at the price of having little involvement in their children’s lives. That choice can turn disastrous, with Dominic Orr being a prime example. The National Responsible Fatherhood Clearinghouse is sponsoring a campaign to encourage Asian-American fathers and fathers of other ethnicities to spend more time with their children. The Clearinghouse says that children with involved, loving fathers are far more likely to do well in school, have healthy self-esteem and avoid high-risk behavior.   Print ads and commercial spots have been commissioned.

As a father with a teenage daughter, I know that it is tempting to disengage with her and avoid teenage mood swings and drama.   Work and career can seem more easy, more interesting, and more achievable than dealing with children.    Coaching The Daughter and her brothers was a significant and often stressful time commitment, and my career has not progressed as far as it could have because of that.  Still, I don’t regret the time I have spent with her and her brothers.   I know that if I didn’t spend that time with them, it’s something that I would regret for the rest of my life, regretting it far more than missing a few items off of some “bucket list.“  I joke with my kids that I didn’t have a choice, but I really did.  All fathers do, and this campaign encourages fathers to make the choice to take time to be a dad.