Asian American Commercial Watch: Visa’s Real Life Events & Chloe Kim

I caught this Visa commercial while watching the Olympics, which is no surprise since Visa is an Olympic sponsor and was pleasantly surprised to see Chloe Kim towards the end of the commercial:

You know faster is better. We’ve got a faster way to pay.   You don’t have to be an Olympic snowboarder like Chloe Kim to shave seconds off your time at checkout. Tap to pay like a champion with your contactless Visa card where you see the Contactless Symbol. #PyeongChang2018 #TeamVisa

And even before the Olympics started, I’ve seen Visa highlight Chloe Kim in some web ads:

I’m sure we’ll be seeing a lot more of Chloe Kim now that she’s an Olympic Gold winner in the halfpipe! Congrats again Chloe – hope to meet you one day!

Asian American Commercial Watch: Samsung Galaxy Note8’s “I Love You”

I haven’t seen this television commercial yet, but a friend sent me this link after he saw this Samsung Galaxy Note 8 commercial while watching an NFL football game on a Sunday evening on NBC:

“There’s a new way to share how you feel with Live Message on the new Samsung Galaxy Note8.”

After some research, I discovered this commercial debuted during the most recent Emmy Awards.

This is one of the rare commercials that highlights an Asian American male romantic lead in an inter-racial relationship with a white woman. As I’ve often mentioned, I think McDonald’s “Egg McMuffin of Boyfriends” commercial was the first one that caught my I that I blogged about.

Overall, I really like the commercial. It’s very cute in a hopeless romantic kind of way and is effective in showing a feature of the phone that I never knew about. The actress and commercial kind of reminds me of the Zooey Deschanel and the movie (500) Days of Summer, and the commercial’s song is kind of catchy (Peggy Lee’s Similau (See-Me-Lo) 1949). Can’t find any info on the actor …

From the YouTube comments, someone identified the actress as Cyrina Fiallo, and apparently has done quite a few commercials from a quick Google search.

The second most liked comment on YouTube was: “What kind of psychopath uses a $800 device without a case.” which I thought was hilarious – because it’s true!

Asian American Commercial Watch: Target’s “Target Run 2017 Family Bonding”

It’s been a long time since I last recall blogging about Target for my Asian American Commercial Watch series, but I caught this ad recently:

“Running low on the stuff you need? Time for a Target Run. Get everyday low prices on everyday essentials like milk, toothpaste and diapers. Target Run, and Done.”

The ad features an Asian American Mom:

her son & daughter:

and the kids’ grandfather:

My favorite Target ad though is the first one I had blogged about – All-American Asian Family in Target Ad:

Target, keep up the great work!


Asian American Commercial Watch: Bounce’s “Don’t Let Wrinkles Ruin Your Meeting”

I caught this recent Bounce commercial:

“If only Harry used some Bounce to dry, he would be less wrinkly and winning at life. Toss wrinkles, static, lint, and pet hair goodbye.”

This businessman is pitching something to a group of humorless groups of Asians, which I assume are foreigners (since in the U.S., it would be unlikely for a group of Americans on a team to be all Asian Americans). Of course, his pitch would be better if he didn’t have a wrinkled shirt on.

Personally, I just like the parodied song.

Of course, in the alternative universe, the guy’s pitch is going great now that he has a non-wrinkled shirt on. I guess there is only so much creativity you can have for a fabric softener ….

Controversial Groupon Super Bowl Commercial Exploits Tibet for Laughs

I was only half-watching Super Bowl XLV today, but my attention was piqued when an ad featuring Asians (Tibetans) appeared on my TV. It turns out, it was an ad by Groupon, featuring Timothy Hutton which opened with what seemed to be an impassioned plea for the oppressed people of Tibet. Suddenly, Tibet became a punchline about delicious food that you could get for cheap through their site. Continue reading “Controversial Groupon Super Bowl Commercial Exploits Tibet for Laughs”