Asian American Commercial Watch: Minute Maid’s #ShibSibs Journey – Maia and Alex Shibutani

https://youtu.be/sCxTokW3310

Congratulations to brother-and-sister duo Maia and Alex Shibutani on winning the Bronze in the 2018 Winter Olympics for Ice Dancing. No doubt, if you’ve been watching the Winter Olympics, you’ve seen this ad, which really doesn’t seem like an ad, highlighting the sibilings’ journey to the Olympics:

“Minute Maid is proud to support Maia and Alex Shibutani on their journey to The Olympic Winter Games. The siblings and teammates know a thing or two about healthy competition, but they also know that the best moments – both on and off the rink – are often shared. Cheers to the #ShibSibs

I had noticed recently that the Shib Sibs had posted a YouTube video seeing for themselves for the first time on some Minute Maid cartons:

So I wound up going to my local grocery store to check out the Minute Maid cartons. However, I could only find three out of the four that they mentioned:

I wonder what the 4th carton is?!?

Also, I had noticed that Intel was one of their sponsors as well, when I noticed on Facebook, Intel congratulating them:

I knew that Intel was an Olympic sponsor, given that they powered the Drone exhibition during the opening ceremonies of the Olympics.But I didn’t know that Intel had sponsored any athletes. But a quick Google search came across this press release listing their sponsored Intel athletes (which I thought was kind of an oxymoron …):

  • Ayumu Hirano – Japanese snowboarding phenom and silver medalist in halfpipe at the
    Olympic Winter Games Sochi 2014.
  • Fan Kexin – Chinese short track speedskater and silver medalist in the 1,000 meter at the
    Olympic Winter Games Sochi 2014.
  • Hannah Brandt – Forward on the U.S. women’s Ice Hockey Team and University of Minnesota’s
    all-time points leader.
  • Marissa Brandt – South Korean ice hockey defender and former star at Gustavus Adolphus
    College.
  • Maia and Alex Shibutani – U.S. ice dancing team and current two-time U.S. champions.

It’s interesting that Intel sponsors non-U.S. athletes, but then again, they are a global company with global customers.

Again, congrats to the Shibutanis on winning the Bronze!