I first heard that Olympic Gold medalist in halfpipe snowboarding Chloe Kim made the cover of Kellogg’s Corn Flakes while watching an interview with her on The Tonight Show starring Jimmy Fallon, and then later, finding the press release:
“To celebrate Chloe Kim’s Gold Medal win with Team USA at the Olympic Winter Games PyeongChang 2018, Kellogg’s® has announced that she will be featured on Gold Medal edition boxes of Kellogg’s Corn Flakes®. Boxes are available in limited quantities for a short time only on KelloggsFamilyRewards.com.
The Gold Medal Edition Kellogg’s Corn Flakes cereal box is available on KelloggsFamilyRewards.com, while supplies last. Fans can visit KelloggsFamilyRewards.com for information about how to become a member and order their very own collectible box.”
But I was disappointed to not only learn that this special edition box was only available online, but was already sold out:
“On Wednesday night, the Chloe Kim “Gold Medal” box was announced on The Tonight Show Starring Jimmy Fallon and became available online. It sold out in seven hours, according to Sam Minardi, director of brand marketing at Kellogg Company. “That is a record,” Minardi said in an email.”
I wonder why Kellogg decided to only make this available online! I mean, Nathan Chen’s box made it into retail, and he didn’t even medal (though he was expected to …)