In November of this year, it will be Chopso’s one-year anniversary. It’s amazing to me we’ve made it this long. But we won’t be able to go on forever unless we continue to get support from our community. I can’t speak for my friend, filmmaking partner, and my partner in Chopso Quentin Lee but when I do anything for Chopso I always feel like this is our gift to the community. Something that has been needed for a long time, been tried a few times, but has never completely worked. And instead of waiting for someone else to try it again or hope we get more representation by the mainstream networks and studios, we went ahead and did it ourselves.
For those of you who don’t know, Chopso is a streaming service for movies, documentaries, shorts, and digital series featuring Asian stories and faces. I use the shorthand Asian American Netflix as a description of what the company is when asked by my friends. However, that’s not completely accurate. While Quentin and I were putting the company together, we realized pretty quickly that our audience was bigger than just Asians living in America and that Asians around the globe (especially those living outside of Asia and in English speaking countries) shared a lot of common experiences. So in addition to Asian Americans, we’ve made it a point to reach out to Asians around the globe — so that meant Asians living in Canada, UK, Australia, etc.
The first year of Chopso has been both the most challenging but also been one of the most rewarding experiences I have ever had in my career. Some of the challenges include acquiring content and getting subscribers, things every streaming platform I’m sure has to go through. And with no outside funding and no major support from traditional Hollywood, we’ve had to do it all on our own.
Knowing that, I think you can guess one of our biggest challenges: getting noticed. With so many places to watch content nowadays, it’s sometimes difficult to rise above the noise. But I’m proud to say that almost every month our viewership and subscribers have gone up. We’ve made dents in social media and our following is growing all the time. We hope with more time and maybe with a marketing/advertising budget in year two we can grow even more.
The other challenge is something that continues to surprise me. The Asian American community largely ignores anything that hasn’t been done by the mainstream networks and studios. For example, when I talk to people about Chopso, most of what they tell they’d want to see on the site are the famous studio movies like Joy Luck Club or Crazy Rich Asians. Both of which are great, however, it completely ignores the fact that there has been and continues to be so much amazing Asian (American) content out there. Most of which has never been seen outside the Asian American film festival circuit.
We, as a community, need to do a better job of supporting Asian content from the students and youth who are making their first projects to the grizzled veterans making hard-hitting documentaries about our communities and independent movies featuring Asian actors and of course the studio movies. Only when we, as a community, can show that these movies have a viable market, will the studios and networks make more of them. This isn’t just a pipedream. Other communities of color have shown us that this is possible. Chopso was my answer to this issue. Yet, one year later, it’s also the reason that Chopso has not taken the huge leap that I had hoped it would take.
So how can you support us? First and foremost, we need more subscribers. For the price of a cup of artisanal coffee, you can watch a large selection of Asian-centric movies and shows on Chopso for one month. In addition, we need your help spreading the word about Chopso. Follow us on all the social media platforms, and then tell a friend or two or three or four. Go ahead and even tell an enemy two as well.
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And if you’re a creator, we need more amazing content. Hit us up and let us know what you have. We’d love to feature you and your work on Chopso!