Excited
Bucking the national trend of moving away from over-the-air (OTA) broadcasts, nearly 20,000 Asians in Southern California switched back to rabbit ears to get OTA signals for their televisions. The draw is better quality TV (HD quality) along with more diverse programming. I wrote about this phenomenon when the digital transition first occurred and noted that there were more Chinese channels available OTA than there were from the local cable provider here in the SF Bay Area. Right now the move away from cable and satellite has been word of mouth, as more families discover they can get better quality Asian TV for free with TVs that have ATSC tuners or using a digital converter box.
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