Asian American Commercial Watch: Honda’s Clockwork Commute

Posted on February 8, 2013 by John

http://youtu.be/9gwxutiCJ_A

In Honda’s latest 2013 ‘Civic Hybrid Interactive Tour: “Clockwork Commute”‘, the lovely actress Emily Chang plays the friend or girlfriend of a Honda Civic owner running errands and driving around a city. Chang was most recently seen in similar eye candy role and companion to yet another white male in a Ruffles commercial.

As The Washington Post had noted, the Asian Female, White Male pairing is the most common pairing on television and in television commercials. I wonder if this 2 minute web commercial will be re-purposed in a 30 or 60 second version televised commercial. Overall, I’m not sure how compelling this commercial is – though I’d rather see more of Chang than the white guy, that’s for sure.

 

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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