Asian American Commercial Watch: Scottrade’s ‘RonTrade: I Trade Like Me’

8A-2014-01-17-Scottrade-RonTradeI caught this television commercial for discount stock broker Scottrade, with “Ron” discussing why he uses Scottrade.

Essentially, Scott trade is trying to promote itself as a place where their costumers can get individualized service for the way they trade stocks – you’re a name, not a number, and how at Scottrade, you can actually speak to people over the phone or visit actual physical offices (I know, what a concept!).

I’m guessing Scottrade is aiming at their competitors like E*trade and TD Ameritrade.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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