Asian American Commercial Watch: Scottrade’s ‘RonTrade: I Trade Like Me’

http://youtu.be/vNky9nxLiJc

I caught this television commercial for discount stock broker Scottrade, with “Ron” discussing why he uses Scottrade.

Essentially, Scott trade is trying to promote itself as a place where their costumers can get individualized service for the way they trade stocks – you’re a name, not a number, and how at Scottrade, you can actually speak to people over the phone or visit actual physical offices (I know, what a concept!).

I’m guessing Scottrade is aiming at their competitors like E*trade and TD Ameritrade.