Asian American Commercial Watch: Old Spice’s Bowl

8A-2014-01-17-OldSpiceBowlAdI saw this commercial post by a friend on Facebook, who had noticed that the Asian American man starring in this commercial had a cute, white, female girlfriend. The only other commercial I recall that has such an Asian Male / White Female (AM/WF) combination in a commercial is the McDonald’s commercial talking about how a white woman thought his Asian boyfriend was the “Egg McMuffin of Boyfriends. As I had blogged before, the most common interracial couple pairing in American television commercials today is the White Male / Asian Female combination. Nice to see a change for once.

What was also interesting and entertaining about this commercial was the watchful Asian American mom – which kind of reminded me of this awesome old Target commercial. Personally, I find it ridiculous that any company would advertise their product thinking that by simply using their product that a man will instantly be able to attract a woman to like them.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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