Asian American Commercial Watch: McDonald’s – Egg McMuffin of Boyfriends

I was watching one of my favorite shows last week, Modern Family, and came across this McDonald’s commercial for the egg McMuffin. To my absolute surprise, I see a young couple with an attractive Asian American young adult professing his love to his girlfriend. His white girlfriend. I was kind of a bit shocked. I had blogged about Randall Park in his Ally Bank commercial, but this is McDonald’s!

I thought this commercial was funny and great. I mean, I could imagine – especially depending if a man and a woman have only been dating for a short period of time, a woman might be shocked and surprised if her boyfriend professed his love so early in a relationship. Shocked and surprised like when a man surprises his girlfriend by proposing to her at a UCLA basketball game – which goes horribly wrong. So in the McDonald’s commercial, the young woman has to think quickly and tells her boyfriend that he is the “Egg McMuffin of Boyfriends” – The young man takes that as a compliment – as in, the best boyfriend ever. And McDonald’s uses the phrase repeatedly, such-and-such is the “Egg McMuffin” of such-and-such for humor.

This commercial works for any couple of any age or race. The Asian American woman news reporter in the bit was an extra bonus. I wonder if mixed race Asian Male and White Female couples in commercials is a new trend? If so, I’m Lovin’ It :).



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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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