Asian American Commercial Watch: NBC’s Winter Olympics Best of U.S. – Chloe Kim & Nathan Chen Super Bowl Ads

Oftentimes, many Super Bowl advertisers will “leak” their TV commercials on the Internet prior to the Super Bowl to generate some buzz. NBC is no different. Well, NBC posted recently a TV ad for the upcoming 2018 Winter Olympics, which they will be airing as well as the Super Bowl, so it makes sense for them to inform the U.S. public that during the Super Bowl. And one ad that caught my eye is with Korean American Olympian Chloe Kim and her dad:

“Chloe Kim and her dad are on the journey for Gold together. See this #SuperBowl Ad this Sunday on NBC #BestOfUS #WinterOlympics

No doubt, this commercial will annoy some white supremacists and alt-right supporters, but I have to agree that U.S. Olympians of all races and ethnicities represent the best of the U.S. and “US.”

The commercial shows the ups & downs of practice and the commitment that Chloe and her dad have to each other. It’s a wonderful heartwarming commercial.

I don’t know much about Chloe, but from what I’ve read, she’s amazing:

She is already being called the Shaun White of women’s snowboarding.

“Like the fabled Flying Tomato, the 5’2″, 115-pound Kim is redefining what is considered possible in the halfpipe, having become the only woman to land back-to-back 1080s. (She did it for the first time at the 2016 U.S. Snowboarding Grand Prix, joining White as the only riders to score a perfect 100 on a run at that event.) At the 2016 X Games, Kim won two gold medals at the tender age of 15 and ever since has been the presumptive golden girl in PyeongChang. In fact, Kim would have qualified for the U.S. Olympic team in 2014, but was too young.”

And her dad literally came up from nothing in the U.S.:

“Jong Jin immigrated to Southern California from South Korea as a young man, arriving with $800 in cash. He bought a used car and found work at a gas station. On one of his first days, a coworker asked for a ride home and promptly stole the car and all of Jong Jin’s remaining cash. He found another minimum-wage job and eventually matriculated at Long Beach State. Jong Jin earned his real estate license and saved enough money to buy a duplex, where the family lived while renting out the other floor. He would go on to amass substantial real estate holdings, including a condo in Mammoth Lakes.”

Best of luck to Chloe at the Winter Olympics!

After I finished writing the above, I discovered that there was another NBC Winter Olympics Super Bowl ad with an Asian American – Nathan Chen:

After seeing Nathan Chen compete in the 2018 U.S. Championships (“Nationals”) and making the U.S. Olympic team, and seeing his confidence, I wouldn’t be surprised if he won the Gold for Men’s Figure Skating, and that there is also a Super Bowl ad highlighting him as “Best of the U.S.”:

“With five quadruple jumps in his long program, figure skater Nathan Chen deserves to arrive in Pyeongchang, South Korea, for the 2018 Winter Olympics with a little James Brown-like swagger. And, yeah, he deserves his own Super Bowl commercial about it, too.

So NBC delivered. In the spot above — the second of five 60-second “Best of U.S.” athlete films, featuring five American athletes, which will all air on Super Bowl Sunday — Chen pays “the cost to be the boss,” working hard, falling and getting back up, and eventually earning the spotlight and the respect of a bunch of hockey players, all set to James Brown’s “The Boss.” “You see a bad mutha” ready to tell the rest of the world “told you so!” with every single one of those jaw-dropping four-revolution jumps (shown in slow-motion here for maximum impact).”

So how cool is that? This is the beginning of CHENSANITY!

Best of luck to both Chloe Kim and Nathan Chan, and all Olympians!



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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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