Category Archives: Asian American Commercial Watch

Asian American Commercial Watch: “Share Something Real on Portal: Tattoo”

This ad for Facebook’s Portal was an  pleasant surprise.  I loved how it showed three generations of an Asian Americans.  Showing that Asian Americans is a good way to slowly chip away at the perpetual foreigner stereotype.  I also liked … Continue reading

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Asian American Commercial Watch: Andrew Yang for Mayor of NYC: ‘Hope Is on the Way’

Back in January, former Democratic presidential candidate announced his candidacy for the Mayor of New York City. I was pre-occupied with personal matters at the time, so I didn’t blog about it. The mayoral primary election is less than two … Continue reading

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Asian American Commercial Watch: A CODA Story

I first saw this commercial during the 2021 Academy Awards, which seems entirely appropriate given the increased visibility of Asian American’s during the year’s awards.  Tony Lee, a lead design at Google Brand Studios, talks about his experiences growing up … Continue reading

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Asian American Commercial Watch: Gift Like You Mean It: Shiori

These days, there are a lot more Asian Americans on TV commercials, so it takes  more than having Asians American on a commercial to get me to want to share it.  This Holiday commercial for Etsy, produced by ad agency … Continue reading

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Asian Americans Commercial Watch: AAPIs For Biden Political Ads

With the presidential election around the corner, Americans are already voting in record numbers in early voting, either in mail-in/absentee or early voting.  So it’s no surprise there has been record spending on television political ads.  It’s also no surprise that … Continue reading

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Asian American Commercial Watch: The Perfect Meg

These days, seeing Asian Americans on commercials is not that unusual, but two things struck me about this commercial  from Dave and Busters.  First, the goofy fun from actress Donna Park really made me laugh.  Second, it’s interesting how a … Continue reading

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Asian American Commercial Watch: The Fighting Spirit of Anderson Paak

I first heard of  Anderson .Paak from Number One Son and Number Two Son, but I didn’t bother to find anything about him until I saw him featured in this commercial for Modelo beer.  “Fighting Spirit” is definitely an appropriate … Continue reading

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Asian American Commercial Watch: Panda Express – ‘New Black Pepper Angus Steak’

While you cannot definitively see any Asian Americans in this Panda Express commercial (transcript follows), “New Black Pepper Angus Steak – Tender Angus steak wok-seared with hand-chopped baby broccoli, onions, red bell peppers and mushrooms in a savory black pepper … Continue reading

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Asian American Commercial Watch: Samsung’s ‘Galaxy Note10: Mission Statement from Kevin Lin’

I first met fellow Taiwanese American entrepreneur Kevin Lin over a decade ago when he was first working on Justin.tv before that company pivoted to become the very successful Twitch (which was acquired by Amazon for $970 million in cash.) … Continue reading

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Asian American Commercial Watch: Nike’s Lunar New Year Ad – ‘The Great Chase’

When I first saw this Nike ad for the Chinese New Year in China, I loved it. It brought back many memories of my father fighting over a bill with others at a Chinese restaurant. As noted in this article: … Continue reading

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Asian American Commercial Watch: Yamaha Piano Red Envelope Commercial

When I saw this television commercial recently by Yamaha, I felt like Yamaha is really targeting and reinforcing the Asian stereotype that we all play the piano or violin. LOL! But seriously, it was only after watching the commercial on … Continue reading

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Asian American Commercial Watch: Subaru Crosstrek’s Android Auto & Emergency Text

I saw this commercial as a pre-roll on a web video and thought it was funny. I’m an Android person and definitely want Android Auto support in my next car. Seriously though, who carries toilet paper with them in the … Continue reading

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