Author Archives: Jeff

About Jeff

Jeff lives in Silicon Valley, and attempts to juggle marriage, fatherhood, computer systems research, running, and writing.

Pablo Torre is not an IT Guy

Posted on September 4, 2026 by Jeff

When Pablo Torre told some people that he had started working at ESPN, they assumed he did Tech Support.  But this Pulitzer prize winning journalist is definitely not an IT Guy. I find the story of this Filipino American fascinating. … Continue reading →

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Fremont is “Happiest” City again in 2026

Posted on September 1, 2026 by Jeff

Source: WalletHub WalletHub has updated their ratings for the happiest cities, and Fremont is “Happiest” City again in 2026. Last year, we mentioned two other Asian American cities being in the top 3, but this year Irvine has dropped to … Continue reading →

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Jeopardy Masters are mostly Asian

Posted on August 28, 2026 by Jeff

After tuning in to the tournament this week, I noticed that 2026 Jeopardy Masters are mostly Asian.  Most are Asian American, with Juveria Zaheer being Asian Canadian. The contestants are from a wide variety of Asian ethnicities, ranging from Filipino, … Continue reading →

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John Luk: Asian Mall Builder

Posted on August 21, 2026 by Jeff

When my tech co-workers and I first had heard about Lion Plaza, one of the first Asian malls in the Santa Clara Valley john (Silicon Valley), we were so excited. We would drive 15 minutes each direction to eat lunch … Continue reading →

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Adventure Time’s Lady Rainicorn

Posted on August 18, 2026 by Jeff

Years before KPop Demon Hunters had wide swaths of America singing in Korean, one mainstream cartoon had a show were characters would speak almost totally in Korean. Adventure Time‘s Lady Rainicorn had the vast majority of her lines in Korean! … Continue reading →

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TV show makes Cupertino Asian Americans Disappear

Posted on August 12, 2026 by Jeff

Given how AI, tech billionaires, and social media have huge mindshare these days, Silicon Valley is an incredibly hot topic. I can just see someone pitching a show about striking back those giant corporations and tycoons.  The upcoming show Cupertino … Continue reading →

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Understanding the Rise in Asian American Breast Cancer

Posted on August 10, 2026 by Jeff

I get a newsletter from the ASPIRE cancer study, and their last message included a link to this Newsweek article about the rise in Asian American breast cancer  Not too long ago, doctors were once skeptical that Asian American women … Continue reading →

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Asian American Cognitive Decline varies by Ethnic Group

Posted on August 7, 2026 by Jeff

A study recently published in Nature finds that cognitive decline in Asian American seniors varies greatly by ethnic group. This study followed a group of older Asian Americans and measured their cognitive function over time. It looked at factors such … Continue reading →

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Jollibee returns to San Francisco after six year Permitting Struggle

Posted on August 4, 2026 by Jeff

After a 15 year absence, Jollibee returns to San Francisco! I remember the old on 4th and Howard. The return of the America’s best fast food fried chicken was not easy. The company had applied to open a store in … Continue reading →

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An American 250 Exhibit: Hidden in Plain Sight – Asian Americans and the Making of America

Posted on July 24, 2026 by Jeff

Although July 4th and the biggest celebrations for the United States 250th Anniversary have already passed, an exhibit in in the Federal Hall National Memorial in New York will honor Asian American contributions to American society for twelve days starting … Continue reading →

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Asian American Commercial Watch: H Mart

Posted on July 3, 2026 by Jeff

I first saw this commercial in H Mart while waiting for The Wife to finish shopping. I had never seen it on TV, but it played on the  monitors inside the store. This commercial and others on the H Mart … Continue reading →

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Fast, Furious, and Forgotten: Asian Americans and Import Car Culture

Posted on June 29, 2026 by Jeff

When many people think of Asian Americans, especially here in Silicon Valley, they often picture engineers, tech startups, and academic/college-obsessed students.  Motorhead isn’t a term that often comes to mind. But if you grew up certain Asian American neighborhoods, import … Continue reading →

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