Tag Archives: Nielsen

Asian American Sports Fans becoming attractive Marketing Targets

Posted on June 30, 2025 by Jeff

Asian American sports fans are becoming attractive marketing targets. Asian Americans spend 15% more time viewing live sports than the general public according to a Nielsen report. Given that most sports marketing efforts are targeted at live sports and that … Continue reading →

Posted in Business, Local, San Francisco Bay Area, Sports | Tagged , , , , , , , | 1 Comment

Measuring Inclusive Casting: Hulu tops for AAPI with a 32.2% share of Cast

Posted on June 13, 2024 by Jeff

Media representation has long been an issue for Asian Americans, to the point where  8Asians has a series dedicated toward representation in commercials.  So exactly how are Asian Americans doing?  Nielson’s Gracenote division has announced that they have released a … Continue reading →

Posted in Business, TV | Tagged , , , , , | 1 Comment

Nielsen Finds that Asian Americans are Key Audience for Ad Supported Video On-Demand

Posted on May 1, 2024 by Jeff

The ratings and audience measurement and analysis firm Nielsen has found that Asian Americans are a key audience for ad supported video on-demand services (AVOD), among other findings in their just released their report, Reaching Asian American Audiences: Understanding Asian … Continue reading →

Posted in Business, Entertainment, TV | Tagged , , , , | 1 Comment

Top 5 Asian American TV Series: First half of 2017

Posted on August 9, 2017 by Jeff

So what do Asian Americans watch on TV?  USA Today analyzed Nielsen data for most of the first half of 2017 and came up with the data shown above.  I was personally was surprised that it was so divergent compared … Continue reading →

Posted in TV | Tagged , , | 1 Comment

Nielsen Reports On The State Of The Asian American Consumer

Posted on November 19, 2012 by Jeff

Nielsen recently released a report on Asian American consumers, called State of the Asian American Consumer Report: Growing Market, Growing Impact. It focuses on Asian American buying habits (e.g. Asian American make more shopping trips and are less likely to … Continue reading →

Posted in Business | Tagged , | 5 Comments