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Tag Archives: Nielsen
So what do Asian Americans watch on TV? USA Today analyzed Nielsen data for most of the first half of 2017 and came up with the data shown above. I was personally was surprised that it was so divergent compared … Continue reading
Nielsen recently released a report on Asian American consumers, called State of the Asian American Consumer Report: Growing Market, Growing Impact. It focuses on Asian American buying habits (e.g. Asian American make more shopping trips and are less likely to … Continue reading