I’m no fashionisto — as many people can tell by the way I dress — but I’ve dropped by the store a few times to say “hello.” The Hayes Valley boutique is inviting and showcases a wide selection of clothing and accessories and even gets glowing Yelp reviews! I’m always amazed and impressed by entrepreneurs like Cathy, because I can imagine that it can be particularly challenging to jump-start, maintain, and grow a retail business.
In 2006, Cathy and her business partner, Corina launched Tobi.com, a “1-to-1 shopping” experience with personal stylists you can call, chat, and email with about any questions you may have. Most recently in 2009, to further build upon their fun and personal online shopping experience, Cathy and Corina launched a web video series, aptly branded, Tobi TV.
Make sure to tune in — and check out all the episodes — as Cathy and Corina visit designer showrooms, speak candidly about buying for the season, and what trends they love to share with their customers. Also, a bit of insider information, follow Tobi on Facebook and Twitter to access exclusive giveaways, stylist tips, and more on fashion.