South Korean figure skater and Olympic Gold medalist Yuna Kim recently became the official spokesmodel for Hite Beer:
“Better known as the Queen of Ice, Yuna Kim is a perfect candidate for Hite Beer’s renewal product: Hite Ice Point. Hite Ice Point keeps the original process of creating the beer at zero degrees Celsius by using the Ice Point Filtration System. This system ensures a high quality beer known for its fresh, clean, and cool taste. Following the ‘Ice Point’ concept, Hite Beer’s new CF (commercial film) will be themed around figure skating and Yuna Kim will be doing the ‘Ice Point Dance.’ This will be Yuna’s first ever alcohol endorsement and it definitely fits her image: fresh and cool like Hite Beer!”
I wonder if someone as physically fit as Yuna Kim must be as an Olympians drinks a lot of beer? To be honest, I’ve never heard of Hite Beer, but I’ll certainly give it a try and wouldn’t mind if trying one with her! I still remember her winning the gold and being so happy for her – given how much pressure she was to win, with so much attention in her home country that she had to practice in seclusion.