George Takei appeared on G4’s Attack of the Show earlier this week to promote his character in Archie Comics’ Kevin Keller series, as well as his new book, Oh Myy! (There Goes The Internet), about how he basically took over the Internet … or at least Facebook.
I’ve never been a Star Trek fan but I’m absolutely enjoying how Takei has managed to secure his popularity in the 21st century through the viral culture of the Internet. And now he’s got his own comic book character! Kudos to Takei for accomplishing what a lot of other celebrities still haven’t figured out how to do: share and interact with old and new fans in a way that feels more genuine (and interesting) than a PR campaign.