La Konichiwa?

Alright, let’s be honest. When you see the character on the right, your first reaction should not be, “Hey, let’s eat some Japanese food in Mexico” but “WTF IS THAT AND WHY HASN’T ANYONE BROUGHT THIS UP BEFORE?” like me.

Actually, my first reaction when I saw a sign for La Cochinita restaurant while on a weekend cruise to Ensenada, Mexico was a huge burst of laughter, which I shared with my friends…while on a bus full of white people, which only made it funnier.

Has anyone else come across this restaurant (or “Japanese Food Factory”) before? More importantly, has anyone crammed in more stereotypes about Japanese people into a single mascot?

Let’s see…squinty eyes, glasses, buck teeth, huge red rising sun (for a head), martial arts costume, geta shoes and a peace sign. What’s missing? Very little, except I think this little man could probably solicit more customers with a gong, a samurai sword, and an SAT prep handbook.

A picture of the restaurant we saw is after the jump. Enjoy!


Hey, they even sell t-shirts!!!

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About Moye

I am a Japanese-American girl who was born, raised and is most probably stuck in traffic right this second in Los Angeles. I'm currently one of the co-editors of 8Asians and like to distract myself with good food, reading long books, playing video games, catching up on celebrity news, choosing my new new haircut and then writing all about it on Hello Moye and sometimes here on Twitter if I can get it in under 140 words or less. You can reach me at moye[at]8asians.com.
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