George Takei’s New Sharp Commercial: Funny or Offensive?

I normally ignore 99% of electronics ads on TV, not only because I have no use for most of its products, but I can’t afford them and most of the technology goes right over my head.

It’s hard to ignore the latest commercial from Sharp Electronics, which stars George Takei of Star Trek fame. He plays a Sharp engineer introducing the latest technology for television called Quattron, which adds a fourth pixel color, yellow, to the standard RGB (red, green and blue) color system. No, I don’t have a clue what that all means.

What I do know is how confused I was by the end of the commercial. George Takei, an Asian American actor, is introducing a yellow pixel. Is this supposed to be tongue-in-cheek? Should I be mildly offended–I’m not sure I am–or should I laugh it off because if George Takei thinks it’s funny, then it’s okay? The ad is actually quite humorous and George is great in it.

What do you guys think?

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About Linda

Linda Chan lives in New York City. She is interested in all issues Asian, particularly Asians in media and entertainment. She watches what some would consider an unhealthy amount of TV and blogs her sometimes snarky thoughts here:
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