Shopping Alert: Eugenia Kim Hats at Target

Eugenia Kim, Korean-American milliner for celebrities, fashionistas, tormented hipsters and those with large wallets — found her calling after a bad haircut inspired her to make a feather hat to cover her hair. She caught the attention of J. Lo and Carrie, who wore Eugenia’s fabulous pink fur hat  in “Sex and the City” .

I became a fan of her hats when living in NYC allowed me to check out Eugenia’s sample sale — and immediately fell in love with her hats, as well as the bubbly Eugenia, who mingled with her customers and gave hat tips left and right. (She took one look at me and recommended Carrie’s pink fur hat to me, but I declined, I couldn’t imagine wearing that on the NYC subway)

I’m glad to see that Eugenia Kim has launched a reasonably priced hat line for Target, available this week. Run people. Her hats usually run from $200-$500, but at Target, the cute hats are about $15-$18. I bought a few this morning, myself. 🙂 Her mint green fedora was already sold out this morning, but I surprisingly loved her equestrian hat, which is really cute once you put it on.

A recent article about Eugenia cracked me up where she says that her mom doesn’t wear her hats, but wears the popular golf hats Korean moms love instead, my mom included. Eugenia takes it all into stride, saying “I don’t need to completely dominate the world — I can exclude my family.”

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About Jen

I’m a Korean-American living in the bay area, I studied public health and social work in grad school, and I have an obsession for anything theater related, especially ballet and Broadway musicals. I just spent three years in NYC so I am still adjusting to normal winter weather and having a car, and most of the time, I am busy funding my passion for theater with a full-time job in healthcare public relations. On any given day, you can find me watching Project Runway, shopping, doing yoga, skipping to the theater, or looking for the perfect cocktail.
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