Asian American Commercial Watch: Swiffer Sweeper

An 8Asians reader, Amanda, pointed this Swiffer Sweeper commercial out. I’ve seen some ads from this “Baby Come Back” campaign, but have not come across this particular one with the Asian American woman in a new “Who’s that Lady” campaign. Apparently this commercial is running on every major network, during Oprah, on the E! Channel, and more. I don’t know about you, but I think it’s fairly common for Asian Americans not to wear shoes indoors. I wonder if the last part of the commercial showing the woman walking across the bare wooden floor is a subtle appeal towards Asian Americans? (I actually think this is kind of cool.)

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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