Jade Falls: Zynga’s Racist App For Farmville

Posted on June 7, 2012 by Lexington

From TechCrunch: “Zynga is drumming up stereotypes that simply don’t apply in this day and age. As Asian Americans who grew up in or near white suburbia, this is the exact type of mass media that made us feel like we didn’t belong,” write Anthony and Peter Ha. What on earth are they talking about? A new Farmville (remember that?) add-on called Jade Falls that takes place in exaggerated “Asian” locales. And of course, there are pandas, dragons, rice paddies and other features Zynga calls “exotic.”

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About Lexington

Lexington is the son of immigrants who came to the United States from Taiwan. He was born and raised in New York City, the immigrant capital of the world. In his free time, he blogs about law, his childhood, and his observations about people at http://www.thelexingtonavenueblog.com.
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