San Francisco: CAAMFest 2014 Opens Tonight, Runs Through March 23

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SAN FRANCISCO — The Center For Asian American Media (CAAM) builds on its history of film, music and food with the launch of CAAMFest 2014. The 11-day festival brings “stories to light” from 20 different countries showcasing talent and artistry from around the world. CAAMFest 2014 celebrates contributions of Asians and Asian Americans in media by paying tribute to significant benchmarks in history and by showcasing the trailblazers of the 21st century. From the legacy of entertainment mogul Run Run Shaw to the social significance of activist Grace Lee Boggs to the numerous innovative Asian females in cinema and music, CAAMFest is a diverse, immersive experience that enlightens as much as it entertains.

CAAMFest 2014 comes right out of the gate in style with the North American premiere of the lively Vietnamese box office hit, HOW TO FIGHT IN SIX INCH HEELS. Directed by Ham Tran (JOURNEY FROM THE FALL) and starring Bay Area native Kathy Uyen (SUPERCAPITALIST, PASSPORT TO LOVE), the romantic comedy keeps in the spirit of fashion-­‐savvy films like THE DEVIL WEARS PRADA to tell the story of Anne (Uyen), a high-­‐strung New York fashion designer who flies to Vietnam after she suspects her fiancé is having an affair. Comedy ensues when she infiltrates Saigon’s high fashion world. The film is a prime example of how trailblazers like Tran and Uyen are making a significant impact on the global film market.

The evening continues with the Opening Night Gala at Asian Art Museum. To keep with the fashion theme of the evening, there will be a special presentation by San Francisco-­‐based socially responsible styling firm Retrofit Republic while guests dance to music from local DJs and enjoy delicious bites and beverages from some of the Bay Area’s finest restaurants. Guests will also get an exclusive look at the world’s first yoga exhibition, Yoga: The Art of Transformation. Opening Night events are sponsored by Xfinity, Asian Art Museum, Buick, Singapore Airlines and Girl Friday Events.

The Festival program guide can be downloaded here:

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General Festival Information
CAAMFest is a presentation of the Center for Asian American Media. CAAMFest, formerly the San Francisco International Asian American Film Festival (SFIAAFF), is a celebration of film, music, food and digital media from the world’s most innovative Asian and Asian American artists. CAAMFest takes place March 13-­‐23, 2014 in San Francisco, Oakland and Berkeley. San Francisco venues include: Castro Theatre, 429 Castro Street; Sundance Kabuki Cinemas, 1881 Post Street; New People Cinema, 1746 Post Street; Great Star Theater, 636 Jackson Street; Asian Art Museum, 200 Larkin Street; 111 Minna Gallery, 111 Minna Street; Pa’ina Lounge & Restaurant, 1865 Post Street; Brick & Mortar, 1710 Mission Street; Slate Bar, 2925 16th Street; Oakland venues include: The New Parkway Theater, 474 24th Street; Oakland Museum of California, 1000 Oak Street; Vessel Gallery, 471 25th Street; Berkeley venues include: Pacific Film Archive Theater, 2575 Bancroft Way.

Festival Ticket Information
Excluding special events, panels, galas and special screenings, advanced general admission tickets are $12. Students, seniors (65+) and disabled adults are $11 (Limit 1 per program with ID only). Tickets for Center for Asian American Media members are $10 (Limit 2 per program per ID). There is a $1.50 service charge for all tickets purchased online. Tickets can be purchased in person at CAAMFest box office at Sundance Kabuki Cinemas.

About CAAM
CAAM (Center for Asian American Media) is a non-­‐profit organization dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible. CAAM does this by funding, producing, distributing and exhibiting works in film, television and digital media. For more information on CAAM, please visit www.caamedia.org.

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