Asian American Commercial Watch: Asian Family – BMW 3 Series Diesel TV Commercial

A friend of mine posted this on my Facebook Timeline the other day, as he knows I blog for 8Asians. I haven’t seen this BMW commercial air on television, but my friend says he’s seen it locally in the San Francisco Bay Area Mornings on 2 on KTVU a few times.

BMW_Diesel_Coming_Clean_WM_AF_commercialIn the commercial, you see a white guy with his Korean American girlfriend Jenny and her family, wanting to speak with his girlfriend’s father. Of course, this may turn off some people, and as I have blogged before, the most common and familiar mixed race couple to be highlighted in a television commercial is the White Male / Asian Female (WM/AF) combination. In any case, the man approaches nervously to Jenny’s father, wanting to the father for her hand in marriage – but clearly, Jenny’s father has a look of concern or disapproval, so the man quickly changes the topic to the fact they decided to buy a diesel BMW, with the tag line of the commercial, “It’s time to come clean.” The father looks relieved when learning about the car and not meeting his potential son-in-law (yet…) and are seen driving the freeway together in the BMW with downtown Los Angeles in the background.

What I found interesting about the commercial was there was some Korean being spoken very briefly in the beginning of the commercial. Also, there is a girl or woman (possibly Jenny’s sister?) playing the piano in the background. Additionally, the commercial is set in Los Angeles, where the largest Korean American population is in America – so I wouldn’t be surprised if many Korean fathers have experience this awkward situation with their daughters and their boyfriends, no matter what their race may be.

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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