The Today Show: Love with Food’s Aihui Ong – After divorce, woman turns love of food into booming business

I met Aihui Ong, Founder & CEO of Love with Food (“Snack Smart. Do Good.”), a subscription box snack business at some Silicon Valley networking event probably back in 2011 when she was first starting her business. I’ve always had a fascination with Singapore and Lee Kuan Yew, so I’m always interested in meeting Singaporeans, and have kept in touch with Ong by bumping into her at various Silicon Valley events or seeing her on Facebook.

The other day, I saw Ong post on Facebook that while in New York City for a food show, she was on The Today Show being interviewed about her experience being an entrepreneur, telling her journey:

Today_Show_Love_with_Food_Aihui_Ong“In the second in a series of segments revealing the secrets of successful women, TODAY contributing correspondent Jenna Bush Hager spotlights entrepreneur Aihui Ong, who discovered a passion for food as she traveled the world following her divorce, and turned that love into a successful monthly subscription snack service.”

I recently saw Ong a few months ago when she had an office party and got to sample a few snacks. When you get a chance, check out and see if Love with Food is something for you – they offer “Home Box” subscriptions plans starting at $7.99/month and “Office Box” subscriptions starting at $249/month.

Seeing Ong start from nothing, to raising $2 million in funding and growing her business to over $5 million in revenue is great to see, and it couldn’t happen to a nicer person.



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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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