As you may know, the NBA is extremely popular in China, even though Yao Ming is no longer playing for the Houston Rockets anymore. And out of all the popular American professional sports, basketball is definitely the most international – in terms of team rosters as well as global popularity. So it’s no surprise that the NBA goes out of its way to promote itself, the game, the teams and its players.
“The NBA continues to increase its global footprint, and as Chinese New Year approaches, the league has enlisted its stars to help celebrate.
Stephen Curry, James Harden and Jeremy Lin are all featured in this year’s “Dining Table” TV spot, in which they sit down to dinner with a Chinese family and give thanks. The commercial is set to debut in the U.S. on Feb. 3, when the Warriors and Wizards square off.”
Stephen Curry is one of the most popular players in the NBA and member of the 2015 NBA Championship Golden State Warriors team. James Harden is the star player for the Houston Rockets, and Jeremy Lin is Jeremy Lin (of the Charlotte Hornets).
“Chinese New Year is all about family, food and watching NBA basketball. Remember to save a spot at the table for your favorite NBA stars this February 3-21. Happy Chinese New Year from the NBA!”