Asian American Commercial Watch: Back to School with Walmart – Own the First Day

Posted on August 20, 2016 by John

https://youtu.be/zf16qfkcFkk

I saw this “Back to School” Walmart commercial while watching the Olympics and really liked it:

“Smell that? That’s the new school year approaching and you are ready for the challenge. At Walmart, we have everything you need to own the first day and every single day of the school year. With our low prices, there is nothing you can’t have and nothing you can’t do!”

I felt nostalgic for the Eighties with Whitesnake’s “Here I Go Again” rocking in the background (and who can forget the music video with hottie  Tawny Kitaen on the hoods of two cars).

Screenshot 2016-08-07 at 11.03.38 PM

But mostly, I liked the fact that Walmart included an Asian American boy rocking to the song, with glimpses of his parents.

Screenshot 2016-08-07 at 11.05.56 PM

But the Walmart commercial doesn’t beat my all time favorite Target ad.

 

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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