Brooklyn Nets launch Chinese language web site

The Brooklyn Nets recently launched a Chinese language version of their website – – which is not a big surprise given that the NBA’s only Taiwanese American player, Jeremy Lin, plays for the Nets, as reported recently:

“The site appears to mirror the Nets English language web offerings. Also, it’s expected to include features and a community calendar directed at the 200,000 Chinese and Chinese-Americans in Brooklyn —and 850,000 in the New York metropolitan area. The Nets’ HSS Training Center is located across the BQE from Sunset Park, which is becoming Brooklyn’s Chinatown.

The Nets hired a digital content producer early in the season to oversee both the website and its Weibo account, a social media site that combines aspects of Facebook and Twitter.

With Jeremy Lin returning from injury, the site is likely to get a lot of traffic.

This is the second time the Nets have had a Chinese language website. When Yi Jianlian was with the Nets, the team set one up. Once Yi was traded, the site came down.”

To be honest, it’s surprising that the site just launched. The site should have been localized ideally at the beginning of the season …

I don’t know how good Lin’s Chinese reading and writing is, but I bet it’s better than mine …

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About John

I'm a Taiwanese-American and was born & raised in Western Massachusetts, went to college in upstate New York, worked in Connecticut, went to grad school in North Carolina and then moved out to the Bay Area in 1999 and have been living here ever since - love the weather and almost everything about the area (except the high cost of housing...)
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